Dear Colleagues
Please see below an email sent from an agency called ImageZest and my response and their subsequent one to my questions.
I'd be interested to know your thoughts. Does this look like an opportunity for our students, or just another opportunity to get photographers on the cheap, while undermining those already working as photographers in our industry?
Best
Conrad
Conrad Tracy
Chair
Association for Photography in Higher Education
http://www.aphe.ac.uk/
Course Leader
BA(hons)/FdA Commercial Photography
The Arts University at Bournemouth
Wallisdown
Poole
Dorset
BH12-5HH
UK
+44(0)1202-363276
[log in to unmask]
aucb.ac.uk/bacp
On 31/10/2012 11:44, "imageZest Info" <[log in to unmask]<mailto:[log in to unmask]>> wrote:
Hi Conrad,
Many thanks for your reply to my email.
imageZest is intending to carve out a new segment for commissioned work
that essentially sits between stock libraries and commissioning of
professional photographers. It is expected that where the budget allows,
image buyers such as art directors will continue to commission
professional photographers in the traditional way. We expect imageZest to
be used either where the budget does not stretch to the use of a
professional photographer or where the image buyer is interested in
working with emerging talent.
The feedback we have from art directors is that they are excited at the
possibility of being able to commission images when otherwise their
budgets would have restricted them to stock libraries. There is also an
excitement about working with emerging talent.
The way imageZest works is that image buyers submit briefs to imageZest
stating the budget they have available. imageZest photographers can then
apply to do the brief stating how much they want to be paid. It is
expected that some photographers may bid more than the budget if they feel
they are particularly qualified to do the work.
It is certainly not our intention to drive down fees but rather to open up
a new area for commissioning images.
I would be very happy to talk with you further about this if you would
like.
Very Best,
Bill
CEO imageZest
01934 712226
On 31/10/2012 11:10, "Conrad Tracy" <[log in to unmask]<mailto:[log in to unmask]>> wrote:
Hi Bill
I think the idea of the organisation is interesting, but as it is a new
kind of model, I feel I should know a little more about it before I
forward the email to my students. Obviously the first concern I would
have would be that such representation of student photographers, would
undercut photographers who are already finding it difficult to compete in
times of austerity, and would be unhappy if this was the case. Therefore
the question has to one of how you are establishing an appropriate rate
for commissions, and if the rate is not significantly lower than those of
working photographers, why do you envisage advertising agencies would use
you and, what is essentially, a stable of untested photographers?
Personally, I have no doubt that many of my students are more than
capable of meeting the expectations of client led briefs, however, I see
my question as a broader one that needs to be considered.
Are you in talks with the AoP, I would also be interested to know their
thoughts on fee scales etc.
I look forward to hearing from you soon.
Best
Conrad
Conrad Tracy
Chair
Association for Photography in Higher Education
http://www.aphe.ac.uk/
Course Leader
BA(hons)/FdA Commercial Photography
The Arts University at Bournemouth
Wallisdown
Poole
Dorset
BH12-5HH
UK
+44(0)1202-363276
[log in to unmask]<mailto:[log in to unmask]>
aucb.ac.uk/bacp
From: imageZest Info <[log in to unmask]<mailto:[log in to unmask]><mailto:[log in to unmask]>>
Date: Wed, 31 Oct 2012 10:45:16 +0000
To: Conrad Tracy <[log in to unmask]<mailto:[log in to unmask]><mailto:[log in to unmask]>>
Subject: Possible photography commissions for your students
Dear Conrad,
Do you have any students, current or recent, who might be interested in
getting paid commissions from leading advertising agencies?
imageZest has a number of Art Directors engaged in work for some of the
UK's leading advertising agencies who are interested in offering
commissions to talented photography students. To be eligible for these
commissions your students need to register at
www.imagezest.com<http://www.imagezest.com/>.
ImageZest is a web-based service that gives your students direct access
to professional commissions from leading advertising and design agencies,
advertisers and individuals.
ImageZest helps photographers to:
? Find work
? Handle briefs
? Protect their copyright
? Manage contracts, image usage, model release forms, etc.
? And, most important, get paid
As a web-based service, our commission fee can be very low - only 25%.
So please share this opportunity with your students who are keen to get
work in the world of commercial photography.
Please note this is our beta phase launch, so while we©öre registering
photographers, do not expect to see any briefs for a while.
Students who register prior to launch, in the next few days, get the
following benefits:
? Chance for student©ös portfolio to be promoted on the home
page.
? More exposure for the student as we promote the site for this
launch.
? Opportunity for student to get an imageZest rating by
applying for imageZest briefs. Photographers with a rating are much more
visible and attractive to buyers.
? Upload more images to their portfolio. (In time, we plan to
charge a fee for more than 10 images in a portfolio.)
To find out more, visit www.imagezest.com<http://www.imagezest.com/> or
call Bill Noble on 01934 710310.
Yours sincerely,
Bill Noble
CEO imageZest
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