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For a recent diachronic ethnography, I'd like to suggest my own book
'Lycra: How a Fiber Shaped America'
published by Routledge in 2011.
This is the story of how a fiber was developed and commercialised
against
a background of social change, seen from the perspective of the
producers, E.I. du Pont de Nemours and Co
(Dupont),as well as the consumers, the Babyboomer cohort for whom the
fiber was invented.
This involved doing ethnography in the archives - the remarkable
Dupont archive at Hagley, Delaware, which is rich in
materials that include laboratory notebooks, salesman's reports,
advertising, Dupont family history, and records
from the 1950's heyday of advertising when leading anthropologists
served as consultants to big business,
and carried out intensive social research. This archival material was
married up to ethnography in the present, which was
carried on over time as the Boomer cohort aged.
Goerge Marcus and Peter Dobkin Hall wrote a 1992 study 'Lives in
Trust: The Fortunes of Dynastic Families in late Twentieth
Century America' that discuss the special problems of corporate
archives.
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Best,
Kaori
On 8 Aug 2012, at 17:37, James Furniss wrote:
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> Hi Everyone,
>
> I would be really grateful if anyone has references they could share
> of 'diachronic ethnographies' or ethnography that is not merely
> interested in the fieldwork 'present' but also goes back in time. My
> objective is to be able to justify using archives and going back in
> time as 'anthropology' in the proper sense. On what basis can
> someone adopting such approaches claim to be doing anthropology?
> What would would anthropology's 'value-added' be here? What is
> different from when done by a historian?
>
> I am thinking of examples like Emily Martin's Flexible Bodies (1995)
> where she looks at Americans' changing ideas about health and
> immunity since the 1940s, and at different locations in American
> society. Another different type of example would be Paul Dresch's
> Tribes, Government and History in Yemen (1989) where he tacks back
> in forth between chapters based on fieldwork and narrated in the
> 'ethnographic present' and chapters which are historical and
> documentary.
>
> Probably best to reply off list and spare those who don't share this
> interest...
>
> With thanks!
>
> jamie
>
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