Hi all,
I agree with the previous email points - all very valid and useful stuff.
The only piece of advice I would add would be to send the question out in an email to your contact database, perhaps with an incentive to the first ten respondents - the first ten respondents get their kids going free and some free merchandise for example (this both encourages family/larger groups to come along and gives them a way to encourage them to take promotional items home - classic word of mouth marketing stuff). Sometimes reverting to older forms of communication is the best way to get through to people. (You can also use the email as a way to push people towards your Facebook page).
Just another small point on the Facebook page - you've currently got the about page appearing as the default landing page, rather than your timeline, which has the question on it. You can change the landing page very easily using these steps: https://www.facebook.com/note.php?note_id=206829599328125
Good luck!
Amy Wilson
Marketing Manager
[log in to unmask]
T: 0117 915 8657
Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB
Company No. 4087005 registered in England and Wales
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Bridget McKenzie
Sent: 05 July 2012 15:10
To: [log in to unmask]
Subject: Re: Brick Wall, Head, Start banging!
Hello
I've had a quick quick look and so here's my tupennyworth based on that glance.
a) The question is asked below the scroll line so, as most people will be looking for your opening hours and prices etc, and as your opening hours are actually quite hard to find, they won't have time to look at additional functional things. (They will however be looking for fun & interesting things and make time for those.)
b) Your museum is really very affordable. Visitors to Dartmouth from outside the locality (i.e. those checking out destinations online) would tend to be able to afford 50p to £2.00 entry, and wouldn't necessarily want to enter into negotiations about discount schemes and the like.
c) It's in small print
d) The question is confusing because you think at first you're being asked what 'thing from the internet' you should be bringing. So, that throws up a little doubt and you move on to another activity.
e) Only people who really love the museum (regulars, locals,
volunteers) would want to give the time to answer, even if it really only takes a moment. If they get to do something fun, e.g. win, collect, compete, do a quiz, debate a controversy etc etc they're more likely to give the time.
Hope that helps.
Bridget
Quoting Tim Trent <[log in to unmask]>:
> Chaps and chapesses I'd like your advice, please.
>
> We're fast approaching the UK school holidays, so, as webmaster,
> twitter and facebook person for Dartmouth Museum I thought "Ask your
> buying public what special offers they would like to see." So I have.
> On Facebook we have a "question" and we also have the same question in
> the left hand margin of every gosh-darned page on our reasonably
> extensive and well visited web site.
>
> So far, after solid promotion, we have precisely two answers.
>
> I'm not putting the url of http://dartmouthmuseum.org/ here to ask you
> chaps to give us your answers to the question, I'm putting it here so
> you can tell me how I can do better. If you intend to visit us over
> the summer, do, please, ask for the offer you'd like us to run,
> otherwise, please help me to stop banging my head against the brick
> wall by giving me a hard slap and telling me what I'm not doing well
> enough!
>
>
> Tim Trent - Consultant
> Tel: +44 (0)7710 126618
> web: ComplianceAndPrivacy.com - where busy executives go to find the
> news first
>
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>
>
>
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