ASLIB Training Services
Last chance to book on the Business Information and Marketing and PR for the Evolving Information Service training courses.
*** Apologies For Cross-Posting ***
ASLIB has been providing training and development programmes for information professionals for almost 70 years in key aspects of information work. We offer public courses and workshops, as well as on-site and distance programmes.
6 July 2012
Marketing and PR for the Evolving Information Service
Information Professionals are required to develop new services, products and ways of working in line with changing organizational environments and business requirements. By working through well defined steps of examining the business environment, competitors and customers, and then identifying the right products and services to be offered, participants will be able to identify a firm evidence base from which to develop a marketing plan to promote these new products and services. The course will also address issues relating to the essential qualities needed in an information professional in order to communicate with confidence and raise their profile within the organisation.
The programme will cover:
-An introduction to relevant marketing techniques, including the 4 Ps of marketing and the product-marketing expansion grid
-A step-by-step approach to successful marketing planning for a new information service as well as existing services
-Examples from well-known companies and from the information world
-Addressing issues such as networking, influencing and confident communication which enhance marketing activities
-Practical exercises throughout the course
9 July 2012
Business Information
Effective performance in providing business information requires an understanding of the key concepts, jargon and institutions relating to this type of information, together with an awareness of the principal sources through which it can be retrieved. This course meets both needs and is directed at information professionals who have either not previously dealt with information in the business field or only limited experience of handling it.
The programme will cover:
-Legal forms for carrying on business and their implications for the researcher.
-Company financial statements – contents and significance.
-Other types of company reporting - Operating and Financial Reviews, interim reports, RNS announcements, prospectuses, circulars.
-Financial information - share prices, stock market indices, exchange and interest rates and commodity prices.
-Product and market information - who makes/does what?
Approaches to analysing markets and getting the most from market research. •Official Sources of Business Information - effective use of governmental and other public bodies to obtain useful material.
-Biographical Information - finding personal data.
-Statistics - understanding and using business statistics.
-Overseas Sources - the varying quality of foreign sources, finding the best ones and coping with the weaker sort.
For further information visit: http://aslib.com/training/courses/course.htm?eventid=47
ASLIB Members receive 20% discount. For more information about how to become an ASLIB member, please visit http://aslib.com/membership/benefits.htm
Download a copy of the ASLIB Training Directory - http://www.aslib.com/training/index.htm
To book a place or for further information about any aspect of the ASLIB training visit www.aslib.com/training or contact:
Diane Heath, ASLIB Publications and Training Manager
E-mail: [log in to unmask]
Tel: +44 (0) 1274 785090
Web: www.aslib.com/training
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