ASLIB Training Services: July Training Courses
ASLIB has been providing training and development programmes for information professionals for almost 70 years in key aspects of information work. We offer public courses and workshops, as well as on-site and distance programmes.
ASLIB provides training and development programmes in the following areas:
-Business and Official Information Sources
-Cataloguing and Classification
-Copyright and Intellectual Property
-General Management and Communication Skills
-Information Governance
-Knowledge Management
-Library and Information Management Skills
-Web and Internet Skills
Marketing and PR for the Evolving Information Service- 6th July 2012
Marketing and promoting a new or re-engineered service is essential, and this practical course will introduce tools and techniques which can be applied to ensure that this is approached in a systematic way.
Course highlights:
-An introduction to relevant marketing techniques, including the 4 Ps of marketing and the product-marketing expansion grid
-A step-by-step approach to successful marketing planning for a new information service as well as existing services
-Examples from well-known companies and from the information world
-Addressing issues such as networking, influencing and confident communication which enhance marketing activities
-Practical exercises throughout the course
For further information please visit- http://aslib.com/training/courses/course.htm?eventid=87
Business Information- 9th July 2012
This course meets both needs and is directed at information professionals who have either not previously dealt with information in the business field or only limited experience of handling it.
Course highlights:
-Legal forms for carrying on business and their implications for the researcher.
-Company financial statements – contents and significance.
-Other types of company reporting - Operating and Financial Reviews, interim reports, RNS announcements, prospectuses, circulars.
-Financial information - share prices, stock market indices, exchange and interest rates and commodity prices.
-Product and market information - who makes/does what?Approaches to analysing markets and getting the most from market research.
-Official Sources of Business Information - effective use of governmental and other public -bodies to obtain useful material.
-Biographical Information - finding personal data.
-Statistics - understanding and using business statistics.
-Overseas Sources - the varying quality of foreign sources, finding the best ones and coping with the weaker sort.
For further information please visit- http://aslib.com/training/courses/course.htm?eventid=47
ASLIB Members receive 20% discount. For more information about how to become an ASLIB member, please visit http://aslib.com/membership/benefits.htm
Download a copy of the ASLIB Training Directory - http://www.aslib.com/training/index.htm
To book a place or for further information about any aspect of the ASLIB training visit www.aslib.com/training or contact:
Diane Heath Publications and Training Manager
E-mail: [log in to unmask]
Tel: +44 (0) 1274 785090
Web: www.aslib.com/training
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