INTRODUCTION TO JOURNALS MARKETING, TUESDAY 3RD JULY 2012, LONDON
Rachel Maund, the founder of Marketability, provides an introduction to the
changing and challenging role of promoting journals in today's market.
Expectations of editorial boards can be high, and marketing staff need to be
able to produce a plan, which is impressive to editors, delivers results and
is achievable. Delegates will discuss a variety of promotional ideas and put
them to the test by working on a case study.
DELEGATE COMMENTS
'Very full course; really appreciated extra follow-up material included with
packs.' Alison Darnforth, British Sociological Association
'Very useful insight into marketing techniques. ' Joanna Harries, The Royal
Society
'A good general introduction which sparked some new ideas for me to
implement. ' Suzanne Abbott, The Royal Society
'Very rich explanations and relevant practice.' Sebastien Riault, Armand
Colin
PROGRAMME
. The changing market for journals - overview of how libraries, subscription
agents, academics and publishers interact and the latest market trends
. Marketing plans - key stages of planning and implementing a promotional
plan (setting objectives, identifying the market and appropriate strategies)
. The marketing toolkit - what is available and when to use it (direct mail,
email, web, conferences, advertising, etc)
. Monitoring results and how to measure success
This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00
LEARNING OBJECTIVES
By the end of the course delegates will be able to:
Understand how the marketing mix works most effectively in journals
marketing;
review and discuss hot topics affecting journals publishing and marketing
today;
understand the benefits of a good marketing plan, both for sound
decision-making and personal time management;
develop confidence in working more proactively with in-house and external
editors;
and apply this in a practical planning case study exercise with other
participants.
WHO SHOULD ATTEND
Those with new responsibility for marketing journals, whether in a large
publishing house where journals are only part of the activity, or a small
association publishing primarily for its membership. The contemporary nature
of the course also makes it an excellent refresher on best practice in
promoting journals today. Level 1 Course (1-2 years' experience)
To book click here
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=272>
PLEASE NOTE: THIS EVENT IS ALSO AVAILABLE AS AN ONLINE COURSE
<http://www.alpsp.org/Ebusiness/TrainingAndEvents/ALPSPeLearning/10ELIJMDeta
ils.aspx>
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: [log in to unmask]
ALPSP courses
<http://www.alpsp.org/Ebusiness/item.aspx?ID=266> Understanding Copyright,
London 16 May
<http://www.alpsp.org/Ebusiness/item.aspx?ID=267> Effective Journals
Marketing, London 24 May
<http://www.alpsp.org/Ebusiness/item.aspx?ID=268> Introduction to Journals
Publishing, London 30 May
<http://www.alpsp.org/Ebusiness/item.aspx?ID=269> Taking eBooks to Market,
London 14 June
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=270> Licensing
your content, London 19 June
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=271> Online
Communities and Opportunities, London 27 June
All ALPSP courses for 2012 can be found at <http://www.alpsp-training.org/>
www.alpsp-training.org
Follow us on Twitter at @alpsp
Not a member? There are many benefits to being an ALPSP member. Find out
more <http://www.alpsp.org/Ebusiness/MemberBenefits/MemberBenefits.aspx>
Are you a member of ALPSP but don't have a password? Click here
<http://www.alpsp.org/Ebusiness/Home.aspx> to get your own username and
password
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
<http://www.alpsp.org/> www.alpsp.org
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