Workshop leader: Karen Blakeman
Date: Thursday, 28th June 2012, 9.30 - 16.30
Venue: Agriculture Building, Reading University, Reading, UK
Cost: £150 +VAT (Total £180). A limited number of places for unwaged and
students are available; please contact [log in to unmask] for
further details.
Full details and booking options are available at
http://www.rba.co.uk/training/Google.htm
Workshop outline
Having problems with Google? Fed up with it ignoring your search terms
and giving you something completely different? Or confused by irrelevant
postings from complete strangers appearing in your results?
Personalisation, localisation, social networks and semantic search are
all being used by Google in an attempt to "enhance" your results but it
can go horribly wrong. Austria suddenly becomes Australia and Google
decides that buttercups are really goats! There are many tricks that we
can use to make Google return better results and this workshop will look
in detail at what is available to us.
Topics will include:
+ how Google works - what Google tells us and what we have to guess
+ recent developments and their impact on search results
+ how Google customises your results and can you stop it?
+ how to focus your search and control Google
+ Google's specialist tools and databases
+ what Google is good at and when you should consider alternatives
You will have ample opportunity to experiment and try out the techniques
for yourself and Karen will be on hand to help and advise you. Exercises
are provided to help you test out the search features but you are free
to explore and try out searches of your own.
This workshop is suitable for all levels of experience. The techniques
and approaches covered can be applied to all subject areas.
Lunch and refreshments are included. Please notify us of any dietary
requirements.
--
Karen Blakeman, RBA Information Services
88 Star Road, Caversham, Berks RG4 5BE, UK
t: +44 118 947 2256 m: +44 7764 936733,f: +44 20 8020 0253
Mailto:[log in to unmask]
Web: http://www.rba.co.uk/ Blog:http://www.rba.co.uk/wordpress/
Twitter: karenblakeman
LinkedIn: http://www.linkedin.com/in/karenblakeman
|