Many thanks Michael for feedback - most helpful
The research pages on our website are in the middle of development so I hope that in the near future some of the recommendations you mention will be there.
Regards
Rona
Rona Cheeseman
Research Communications Manager
| Communications Office | Directorate of External Affairs
| Room 301, Whiteknights House| University of Reading | PO Box 217 | RG6 6AH
| Tel: +44 (0) 118 378 7388
| www.reading.ac.uk/press-releases
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-----Original Message-----
From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Michael Kenward
Sent: 30 March 2012 12:46
To: [log in to unmask]
Subject: Re: [PSCI-COM] E-newsletters
An e-Newsletter is just a part of the whole PR package. If you already
produce a magazine and launch a steady stream of press releases, then the
e-news should take care of itself. Just repackage. I suspect that you
already do that for the magazine.
Looking at your website, there are a few other tricks that you could throw
into the mix, and they would not cost much.
Where is your RSS feed? I rely on these to monitor universities and other
places. And once you have an RSS feed it can automatically dribble, I nearly
said drivel, into Twitter. You seem to have things the other way round.
Twitter but no RSS. And what is on Twitter is mostly for local consumption,
which seems to me to be the best use of this particular news feed. So create
Twitter feed just for research news.
Another thing that is also missing from the repertoire seems to be
AlphaGalileo, or some other news service. You don't seem to use that.
By the way, your latest PDF file is twice as big as it needs to be. The
designer needs to optimise those files for the web, not for the printer.
I sign up for a bunch of e-news, but it has to be specific. I am interested
in science and technology. Other people will be interested in history,
social sciences or some other academic domain. Can you think of anyone who
would like the whole package, outside the VCs office that is?
So, think audiences - my interest is on the media side, other people here
will have different views - and the complete communications package.
MK
-----Original Message-----
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Rona Cheeseman
Sent: 2012-March-30 10:38
To: [log in to unmask]
Subject: [PSCI-COM] E-newsletters
Hi all
I am hoping to get views/feedback around e-newsletters and relevance. I am
interested in writing a bi-monthly e-newsletter profiling research at
Reading. I already write a twice-yearly magazine review (although also a pdf
on the website) but of course there's much more going on than I can include.
However, before I commit time I wondered if members could give me a steer on
whether they welcome e-newsletters. Of course I am very much aware that the
content and style is the most important factor. In essence, because of the
style set up at Reading the newsletter would consist of 4-6 stories which
would be highlighted with a photo and then invite those interested to click
on a link.
Of course, there's an argument for saying try it and see but my director
would like me to get more of a feel on likely audience/reach first.
Thanks
Rona
Rona Cheeseman
Research Communications Manager
| Communications Office | Directorate of External Affairs
| Room 301, Whiteknights House| University of Reading | PO Box 217 | RG6 6AH
| Tel: +44 (0) 118 378 7388
| www.reading.ac.uk/press-releases
| Follow us on Twitter
Like us on Facebook
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