Hi,
I’m sending you some follow up information about Nuno Serrão’s most recent
exhibit.
Project Paperclip is the first photographic exhibit to use real-time
processed reactive soundscapes. The concept was imagined by the Portuguese
creative Nuno Serrão, and by including the auditory canal, it tries to
transport visitors to a state that gives them a different interpretation of
of the 16 photographs.
The experience is unique each time it is activated as the app’s algorithm
utilizes real-time processing of variables from the visitors location, such
as: the time of day, the level of noise that exists in the room, your voice,
the movement and localization of the user, amongst many others.
What is being said:
“The photos are surreal, especially with the pairing of soundtracks.”
Mashable
"Uma experiência única." Vogue Portugal
“There’s still people using the technology in innovative ways.”
TheCreatorsProject
“Photography exhibit in Portugal is using augmented reality and QR codes to
enrich the viewer experience, demonstrating applications for the technology
in the fine arts”. PSFK
“With the use of an iPhone app, photographer Nuno Serrão has created an all
encompassing experience for anyone who wants to view his photography the way
it was intended.” TheNextWeb
“ (…) the concept of an app containing a portion of the exhibit itself is
completely new and fascinating.” Appadvice
“Project Paperclip, do português Nuno Serrão, é a primeira exposição
fotográfica a nível mundial a utilizar Augmented Reality (realidade
aumentada).” Público
“Trippin’ – the art masters of yesteryears might also wish they had such
technology at their disposal.” Ubbergizmo
Video of the opening (does not reflect the reactive soundscapes):
http://www.youtube.com/watch?v=RtdmOHXrG8E
The concept of Augmented Reality, utilizes a digital interface to permit the
creation of a bridge between our universe and the digital universe, creating
a mixed ambience in real time where the differentiation between these two
realities is reduced. In this exhibition, this is brought about by using an
iPhone, headsets and an application that is available on the Apple app
store.
To make full use of this exhibition, visitors that have an iPhone 3 or above
need to download Project Paperclip application, at the AppStore. Equipped
with a headphones (the better the quality, the more immersive the simulation
will be), switch on the App and follow instructions to activate the
soundscapes.
You can find more information and test the concept at:
www.discloseprojectpaperclip.com
Thank you,
Andreia Azevedo
PR
urbanistasdigitais
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Phone: (+351) 96 5723315
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