On the face of it, the New Labour discourse serves Tory anti-egalitarian goals perfectly well. Their problem maybe that the 'equality of opportunity' and 'no rights without responsibilities' schtick recuperated by IDS et al is now toxic because it is so easily turned against capitalists. It'll be interesting to see what they come up with, but my guess would be something that describes their ideal behaviour/community with no reference at all to distributive justice.
JD
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