Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is very popular
and books up quickly:
Launching and managing open access journals
Monday 19th March 2012
Delegate Comments
'A lot of really useful information. I particularly liked the fact that
the course leaders gave specific personal examples of problems/issues
overcome specific aspects of gold OA. ' Katie Foxall,
ecancermedicalscience
'Helpful and informative, an excellent practical and ‘publisher
friendly’ approach. It was good to also get the basics to be sure we are
talking about same issues with the same terms. ' Kairi Look, IOS Press
'Excellent course pitched at the right level. This was the best ALPSP
course I have attended, detailed and engaging. ' Neil Hammond, Cambridge
University Press
Overview
The aim of this course is to introduce staff from all areas of journals
publishing to the complexities and unique challenges of running an open
access journal or open access journals programme. Delegates will
participate in discussion of OA journals and experiment with financial
modelling, all in order to gain an understanding of the necessary steps
to take when establishing and maintaining both full and hybrid open
access journals.
Programme
• The OA debate – does OA increase citations/usage? Can OA be
financially viable?
• Why open access? Market research, subject area differences, funding
body positions, etc.
• The OA landscape – green and gold, full and hybrid, mega journals, the
cascade
• Workflows and best practice – for full and hybrid titles, suggested
workflows from author to journal to production to invoicing. Allowing
green OA and complying with funding bodies.
• Business models including case studies – author charges, memberships,
sponsorship, consortia deals, etc.
• Setting author charges(including developing countries rates, waivers)
• Pricing –- relating subscription pricing to OA take-up, how to avoid
‘double-dipping’
• OA launches vs transitioning mature journals – what should be expected
in either scenario, including case studies.
• Ethics - avoiding vanity publishing, distinguishing editorial
decisions from financial decisions. Keeping quality high through the
cascade and the mega journal.
• Rights, permissions and licensing – which licence to use, what rights
to allow, what is a truly OA license
• Keeping in touch with the OA community, industry bodies, author
relations
• Marketing and branding – how to market an OA journal as opposed to a
‘regular’ title. How to market the OA option on hybrid journals
• Discussion of the future of OA publishing
Learning Objectives
By the end of the course delegates will be able to:
Appreciate the measures required to create successful open access
journals,
understand the OA publishing workflow,
assess the pros and cons of different open access business models,
know the context of the open access industry including the green OA
lobby and influential funding bodies,
and understand the ethics of open access publishing.
Who should attend
This course is aimed at journal publishing managers, publishing editors
and publishers interested in developing open access journals or
expanding an existing programme. Some prior awareness of the open access
industry would be helpful but is not essential.
Further information at: http://www.alpsp.org/Ebusiness/item.aspx?ID=262
Other 2012 Courses:
Business Development Workshop: Scoping New Markets:
http://www.alpsp.org/Ebusiness/item.aspx?ID=282
Online Communities and Opportunities (previously Web 2.0):
http://www.alpsp.org/Ebusiness/item.aspx?ID=271
Taking eBooks to Market:
http://www.alpsp.org/Ebusiness/item.aspx?ID=269
Understanding eJournal Technology:
http://www.alpsp.org/Ebusiness/item.aspx?ID=281
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Normal working hours: Tuesday - Thursday: 0900 - 1400
ALPSP courses
Citation Analysis for Publishers, London, 6 Mar
Strategic Journals Finance, London, 13 Mar
Launching and Managing Open Access Journals, London, 19 Mar
Journal Development 1: pratical plans for improving journal success,
London, 25 Apr
The Journal Editorial Office, London, 2 May
Commissioning Book and Journal Content, London, 10 May
Understanding Copyright, London 16 May
Effective Journals Marketing, London 24 May
All ALPSP courses for 2012 can be found at www.alpsp-training.org
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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