On 16 February 2012 09:41, Tom Grinsted <[log in to unmask]> wrote:
> Isn't the important point that for QR to really work, there are a number of necessary and sufficient conditions:
>
> Data connection - mobile or Wifi (unless using cached data on an app, or maybe just the string, not URL, functionality of a QR)
> Sufficient and appropriate lighting
> Users who recognise and appreciate the codes
> Users with QR Readers on their devices
> Users who know how to connect to your Wifi (if using)
> Compelling content behind the code
What about a compelling call-to-action?
If the poster or label doesn't tell me why I should scan their code,
I'm not going to bother. On the other hand, if it tells me that
there's interesting, mobile-friendly content directly related to the
context in which the code is displayed, I'm much more likely to give
it a go, even if it's just to save it for a quieter moment.
Cheers, Mia
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