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2nd CALL FOR PARTICIPATION FOR CHI2012 WORKSHOP, MAY 5TH 2012
I just love this product! Looking into wow products, from analysis to heuristics
http://sites.google.com/site/chi12coolproductheuristics/
We all recognize "cool" products, once these are on the shelf.
Consumers can point out the cool products from the ordinary ones, even
though they might not always be able to provide a comprehensive
motivation for their choice. However, for manufacturers and service
providers, having landed a successful product, does not necessarily
mean that the recipe for wow-products is now known.
Although in the HCI literature some (general) models and ideas are
described, these descriptions do not seem to be sufficiently concrete
to guide the development process towards an idea for a cool product or
service.
On the other hand, we expect that in industry and academia much tacit
knowledge and experience must exist, about what worked before and what
not - a potential goldmine to aid in a better understanding of this
elusive concept. The aim of the workshop is to derive a set of
heuristics through analyzing and comparing examples of successful
products and services, brought in by the participants.
Position papers are invited that provide an in-depth analysis of a
product or service, focusing on what makes it cool - from a design, a
marketing, a technology perspective, or a combination of all those.
During the workshop, this material will be used to come to a set of
guidelines or heuristics for product or service development that goes
one step deeper than what is currently found in literature.
Position papers of 2-4 pages, in the CHI Extended Abstracts format
(http://chi2012.acm.org/cfp-workshops.shtml), can be submitted to
[log in to unmask]<mailto:[log in to unmask]>. The (extended)
deadline for submissions is January 24th, 2012. Notification will be
on February 10th. All submitted position papers will be peer-reviewed
by a program committee. At least one author of each accepted paper
must register for the workshop and for one or more days of the CHI
2012 conference. Contact for questions:
[log in to unmask]<mailto:[log in to unmask]>.
Organizers:
Jettie Hoonhout, Philips Research Europe, Eindhoven, The Netherlands
Bernt Meerbeek, Philips Research Europe, Eindhoven, The Netherlands
Elizabeth Buie, Luminance Consulting, Silver Spring, MD, USA
https://sites.google.com/site/chi12coolproductheuristics/
Met vriendelijke groet / Best regards,
Bernt.
===========================================
Bernt Meerbeek MSc. PDEng.
Senior Scientist, Human Interaction & Experiences
Philips Research
High Tech Campus 34 (WB 51), room 5.039
5656 AE EINDHOVEN
Tel: +31(0)40-27 47 535
Fax: +31 40 27 46321
Email: [log in to unmask]<mailto:[log in to unmask]>
www.research.philips.com
Out of office on Tuesdays
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