Dear all,
I am getting confused over here.
Dr Salustri states that CoCreation is a marketing thing, not a design thing but Professor Sless says it has a formal history, even going back to the 1930s.
Can someone enlighten me?
/Lars
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LARS ALBINSSON
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AFFILIATIONS:
MAESTRO MANAGEMENT AB
CALISTOGA SPRINGS RESEARCH INSTITUTE
UNIVERSITY OF BORÅS
LINKÖPING UNIVERSITY
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