I can't help feeling that this is exactly the right approach to take
(Mia's comments below).
GA is clearly an essential tool in measuring, understanding and
analysing the value of cultural sector sites and the public money spent
on them. Vital to develop strategies for future investment and
strategies for audiences development.
I suggest that as a sector we need to endorse the recommendations in the
Lets Get Real report, then we have a strong case to make this argument
as the report states we need to all use GA and apply the same audience
segmentation.
When I say 'as a sector', of course this means ACE, HLF et al - which
were funders of the report so it would be easy a natural step for them
to endorse and ask for all organisations to use GA in their reporting to
them, thus closing the argument and confirming the essential nature of
GA.
I suggest that Jon P. follow up this approach with ACE and we all stay
firm and say "GA is essential to my website as it is a requirement of
our funding".
This should at least gather considerable momentum and other funders may
feel able to follow suit.
Jane
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Mia
Sent: 12 December 2011 16:45
To: [log in to unmask]
Subject: Re: What's everyone doing to avoid breaching the "Cookie law"
On 12 December 2011 16:21, Mike Ellis <[log in to unmask]> wrote:
> A couple of people on Twitter made the good point following this post
> that the law actually allows cookies that are "essential for the site
> to operate". Even ICO does this with some of their cookies -
> http://www.ico.gov.uk/news/current_topics/new_pecr_rules.aspx. I'd
> probably argue that good analytics is essential for any site to
> operate
That's how I'd taken it, though I am not lawyer and I also don't work
for a museum now so I only have to worry about blogs and pilot research
projects.
Perhaps a statement from the MCG saying 'x% of museums in the UK are
going to work with this definition' would be useful? (Any volunteers to
work on the survey?)
Cheers, Mia
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