Hi Keith,
We are going through a transformation process in Salford and this involves changing our remit centrally and implementing a CMS across the university.
So we have ongoing business for the corporate team, schools and college for which we have 5 digital communications officers DCOs These have technical and digital marketing skills. There are no developers in this team. I am recruiting a digital marketing manager to engage with our customer groups to define digital comms plan and the KPIs and allocate the work across the DCOs.
We also have a CMS migration team -temporary-which consists of 2developers, a designer and a project manager. This team also draws on the DCO team.
First draft content is produced by our internal customer, the central team edit and publish. They are involved in specifying what should be down digitally and how it should be rendered. They also lead IA and functionality discussions.
Kind regards,
Orla
Sent from my iPad
On 16 Nov 2011, at 09:03, "Brooke, Keith N" <[log in to unmask]> wrote:
> Here at Essex we're looking at the options for establishing a web-editing team, and I wonder what models are in use elsewhere?
>
> Do you have a single web team covering technical as well as editorial remits, or do you have separate teams?
>
> If you have separate teams, who does what?
>
> If you have a central web-editing team, how much do they cover? Just top-level corporate pages, or absolutely everything your university does on the web? And if it's, as I suspect, somewhere in between these two extremes, where do you draw the boundaries?
>
> Does your editing team look after departmental/faculty/school sites as well as central pages?
>
> Within a central web editing team, what are the roles, and how large a team is it? How large should it be? (Obviously these answers will vary hugely, depending on the nature of the institution, but it's very helpful for us to learn from others' experiences.)
>
> If you have devolved authoring, what's the relationship between the central team and the devolved authors? What kind of support does the central team provide?
>
> Sorry for the splurge of questions, but any comments, suggestions and/or experiences would be much appreciated!
>
> And I'm happy to collate responses into a summary and report back to this list.
>
> Keith
> -----------------------------------------
> Keith Brooke
> Web and Learning Technology Manager, University of Essex
> [log in to unmask] 01206 874327
> Web support: http://www.essex.ac.uk/wag/
> Learning technology support: http://www.essex.ac.uk/elen/
> University of Essex Science-Fiction Writer in Residence
|