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Slogans: neoliberal formulas in times of uncertainty and change
Convenors
Barbara Karatsioli (Paris 8) email
Anne-Christine Trémon (Université de Lausanne) email
Sheyla Zandonai (EHESS) email
Mail All Convenors
Short Abstract
In this session we wish to gather contributions that take slogans as their starting point. Our aim is to explore how they call for and take part in the enactment of neoliberal projects, and to what extent they generate feelings of hope or fear and future-oriented dispositions.
Long Abstract
This panel proposes an approach to neoliberalism through slogans. By focusing on how people relate to slogans, we seek to deepen our understanding of how neoliberal ideologies partake in broader social and political transformations.
We encourage contributions that examine:
First, the illocutionary and perlocutionary aspects of slogans. How do slogans, whether verbal or graphic, convey the values and norms that lie at the core of neoliberal ideologies? To what extent are they magical formulas that make the future happen? How do they induce future-oriented dispositions? How do they normalize uncertainty and instability?
Second, how slogans conjure fears and generate confidence. What do they reveal about peace potentialities in conflict settings? To what extent is that peace neoliberal? Given their omnipresence, how do slogans produce collective effervescence and atmospheres of futuristic progress, especially in urban settings?
Third, in their individual and collective pursuit or opposition to the neoliberal project, people may contradict/reinforce the collective (society, community, state) and neoliberalism. How may their slogans reveal these and other contradictions? How "liberal" are the neoliberal slogans?
Finally, to what extent do slogans create a sense of participating in history? What is their periodicity, and how do they emerge in periods of accelerated social change? How are slogans recycled from one context to another and how do they circulate at different scales? In what manner do they contribute to making the "neo" of neoliberalism? How do they encapsulate teleologies of progress and reframe broader narratives of local and global history?
http://www.nomadit.co.uk/easa/easa2012/panels.php5?PanelID=1106
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