Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is booking up
fast:
Commissioning Book and Journal Content
Thursday 22 September 2011, London
Delegate Comments:
Very enjoyable, informative course run by lovely people. I feel like
I've learnt a lot from the course organisers/delegates - experiences
invaluable.'
Lucy McIvor, RSM Press
'Very good. Exposed some myths - commissioning can be easy.'
Ben Ramster, Thomas Telford
'It was useful to hear about strategies and generating leads; this
doesn't seem to be something that is passed on within the industry
generally.' Jennifer Barratt, Thomas Telford Ltd
'Great course pitched at the perfect level and pace.' Thijs v Vlijmen,
Springer
'This was a good introduction to commissioning pitched at a level for
both experienced and novice commissioning Editors. I enjoyed the day.'
Claire Rawlinson, The Royal Society
'I thought it might be aimed at a more senior level but was glad it was
not and it was not hard to ask 'simple level' questions. Good to feel
that so many others come up against the same challenges.' Catherine
Pumphrey, European Respiratory Society
Overview:
This course considers ways in which to develop and manage a commercially
successful book list and academic journal launch programme. Taking
delegates step-by-step through the commissioning process, it aims to
provide practical advice and relevant tips and techniques to commission
successful content and titles - from market scanning through to proposal
management and eventual publication. It also considers appropriate
financial forecasting models. A case study will be circulated to
delegates ahead of the course and will be used to scenario plan
throughout the day.
Programme:
• Commissioning - key activities and considerations
• Commissioning a new book title - from proposal to publication
• Commissioning a new journal launch title
• Preparing a proposal, including market scanning techniques and
financial planning
• Contract management
• Building effective relationships with authors and editors
• List management and development
• Relationships with key stakeholders in journals publishing
• Influencing skills and change management
• Key business issues affecting managing editors and publishers
Learning objectives - by the end of the course delegates will be able
to:
• Prepare more effective proposals and develop successful lists
• Utilise appropriate market scanning techniques
• Analyse and critically evaluate commercial opportunities
• Manage contracts and schedules effectively
• Develop techniques to avoid bad decisions
• Approach author and editor relationships with increased confidence
Who should attend:
The course is aimed at commissioning editors and managing editors
involved in a new launch programme or book list commissioning role with
1-2 years' experience. Staff newly appointed to this position will also
benefit.
Further information at:
http://www.alpsp.org/ngen_public/article.asp?aid=335236
Other 2011 Courses:
Journal Development:
http://www.alpsp.org/ngen_public/article.asp?aid=334952
Effective Journal Editorial Management:
http://www.alpsp.org/ngen_public/article.asp?aid=335246
Creating High Impact Marketing:
http://www.alpsp.org/ngen_public/article.asp?aid=335357
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Normal working hours: Tuesday - Thursday: 0900 - 1400
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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