The Swinburne University of Technology Faculty of Design invites you to
attend a new offering in the Design Perspectives Lecture Series. The
lecture will take place on August 19 at 1 pm.
Evert Ypma
Design Representation Strategies and Place Branding
“Design strategies have always been promoted and used by people in
power to create acceptance, loyalty, and legitimization in order to
control the perceptions of those without power. The practice of place
branding has become a global lingo. Brand thinking is applied to
identification and marketing processes in cities, nations and
supra-national entities within the global economy of visibility and
attention. Through its symbol-strategies it connects to global tourism,
the concept of national identity, economical and political influence
spheres.“
Evert Ypma will open a critical window on the contemporary design
cultural phenomenon focusing on the identity production of places. He
will question the legitimacy of design and representation strategies in
the context of blurring boundaries between the public and private realm
as well as difficulties of local and global identification of place.
This is a free public lecture:
Date: Friday 19 August, 2011
Time: 1pm
Location: Lecture Theatre (PE206), PE Building, Prahran Campus, 144
High Street, Prahran
http://www.swinburne.edu.au/chancellery/mediacentre/faculty-of-design/news/2011/08/evert-ypma-place-branding
About Evert Ypma
Evert Ypma is a design researcher, strategist, and educator based in
Zurich, Amsterdam and Sydney. He consults public institutions, such as
global financial corporations, local, national, and international
governmental and cultural institutions and private companies with
complex identity strategy and positioning questions. Evert's focus areas
for academic research and strategy consultancy are: identification
processes in cultural hybrid societies; brand culture and place
branding, representation and trust; image politics; sustainability and
relational design; and design thinking as an engine for corporate change
and social innovation.
He is a member of the advisory panel of the editorial board of
Iridescent, Icograda Journal of Design Research, the VisCom working
group of Cumulus international design education network and an
ambassador of INDIGO, an initiative on design and cultural identity by
the International Council of Graphic Design.
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