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POLITICS: CORPORATE POLITICAL ACTIVITIES :
TOBACCO CIGARETTES CIGARS AND SMOKING :
LAW :
COUNTRIES: AUSTRALIA:
Big Tobacco Takes on Australia Over Bland Branding
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Big Tobacco Takes on Australia Over Bland Branding
By Nick Bryant
BBC News, Sydney
3 July 2011 Last updated at 12:05 ET
http://www.bbc.co.uk/news/business-13986740
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Australia has become the latest battleground in the ongoing global fight
between Big Tobacco and government regulators.
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At issue are the Gillard government's proposals to banish corporate logos
from packaging, demand that all brand names be printed in the same bland
font and that packets come in olive green - the colour that smokers
apparently detest the most.
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Australia already has some of the toughest anti-smoking measures in the
world, with grotesque pictures of cancer tumours and gangrenous limbs
printed on every packet, and cigarettes hidden in cabinets out of sight of
consumers in shops.
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But the plain packaging legislation would arm the Australian authorities
with the toughest anti-smoking measures in the world.
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Needless to say, Big Tobacco is determined to prevent the measures from
taking effect, fearing the consequences in other, more lucrative, markets
around the world. Britain, Canada and New Zealand are considering
similarly stringent laws.
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Tobacco companies could also be hit especially hard in emerging markets -
where branding is a vital marketing tool in luring smokers from cheap
cigarettes to more expensive ones - if governments there followed
Australia's lead.
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The complete articles may be read at the URLs provided for each.
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