Oxford and Towcester, 25th July 2011 - DataSalon and Frontline GMS announce
that the integration of data from the Consortium Directory Online (CDO) is
now available in MasterVision.
Mutual customers of MasterVision, Ringgold and the CDO will now have the
option to access CDO information in MasterVision which will map their
existing data to that of library consortia and their members.
MasterVision enables publishers to join all of their existing data into a
single customer view, connecting every available data source including
subscription, marketing, usage and author submission data into a single
record for each unique individual and institution. This allows publishers
to see every facet of the relationship they have with a particular
institution or consortium. The Consortium Directory Online, which is
already integrated with Ringgold's Identify database and utilises Ringgold's
unique identifiers, provides a fully searchable picture of the library
consortium market using a wide variety of factors.
The CDO provides full profiles of each library consortium, including full
contact information, member lists, publishers licensed, analysis tools and a
wealth of background information, including information about licensing
criteria and the consortium structure.
Laura Cox, Managing Director of Frontline said: "Enabling publishers to
integrate the detailed information available in the CDO into their own
customer and prospect data will help them develop even more accurate and
efficient sales and marketing efforts into the library consortium market.
The combination of the three services gives publishers access to a huge
amount of knowledge in one place."
Nick Andrews, Managing Director of DataSalon said: "We are really pleased to
give publishers the option of adding the CDO into their single customer view
within MasterVision. The CDO provides a wealth of essential detail about
each consortium, and combining it with MasterVision's existing tools for
advanced analysis gives publishers a really powerful toolkit to fully
understand their big deals."
For further information please contact DataSalon at: [log in to unmask] or
Frontline at: [log in to unmask] Information about the Consortium
Directory Online is available at: www.consortiumdirectory.com
About Frontline GMS
Frontline GMS was set up by Laura Cox in 2004 and provides sales and
marketing consultancy services to the academic and professional publishing
industry. Frontline specialises in advising publishers, vendors and
intermediaries in several areas, specifically marketing strategy,
negotiating with library consortia, setting pricing and business models, and
using and analysing subscription, customer and usage data. Frontline also
undertakes major research projects, and provides data analysis and market
research services. www.frontlinegms.com
About DataSalon
DataSalon has established a strong reputation as the leading provider of
customer insight solutions to the academic publishing industry. Our core
product MasterVision enables publishers to create a comprehensive, fast and
user-friendly 'data warehouse' solution for all of their customer data
within a matter of weeks. We're pleased to count many of the largest and
most innovative publishers among our clients, including BMJ Group, Oxford
University Press, the Royal Society of Chemistry, and the American Institute
of Physics. Our website is at: http://www.datasalon.com.
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