*AQMeN Event - 6pm on 25th July 2011*
Using Cluster Analysis to Construct a Typology of Single Malt Scotch
Whiskies by Flavour, Lecture by Dr. David Wishart - School of
Management, University of St Andrews.
Venue - Lecture Theatre 1, Stenhouse Building, University of
Strathclyde, Cathedral Street, Glasgow.
When George IV demanded Glenlivet whisky for the loyal toast in 1822,
many illicit distillers on the river Spey promptly named their whiskies
“Glenlivet”. This became the first regional category for Scotch whisky,
now known as Speyside. Together with Highland, Lowland, Campbeltown and
Islay, the regional categories for Scotch whisky all have protected GI
status in EU law. David Wishart debunks this conventional
classification by region, and instead defines a typology based on
flavour. With sensory analysis and profiling he applies cluster analysis
to categorize single malt Scotch whiskies on 12 cardinal flavours, and
constructs a flavour chart using principal component analysis. A flavour
“spectrum” is obtained by serialization of the dissimilarity matrix,
with the closest flavour matches for each brand identified by nearest
neighbours.
Dubbed the “Carl Linnæus” of whisky by fellow writer Charles MacLean,
David Wishart was the first to categorise single malts by flavour. His
classification of single malt whiskies by their flavour is fully
endorsed by the Scotch Whisky Industry, which honoured him by
designating him a “Keeper of the Quaich” in 2006.
Following his lecture, Dr Wishart’s flavour typology will be illustrated
by a tasting of fine single malt Scotch whiskies that span his flavour
spectrum: Glengoyne, Glenlivet, Glenmorangie, Laphroaig, Macallan and
Tomatin.
This event is free for all AQMeN members to attend. Places are limited -
booking is essential.
Visit www.aqmen.ac.uk/events/DavidWishart to secure your place.
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Angie Dickson
Administration & Communications Officer
AQMeN
The University of Edinburgh
Room 2.35
15 Buccleuch Place
Edinburgh, EH8 9LN
Tel: 0131 650 2128
Email: [log in to unmask]
Office Hours: Mon-Thurs 0830-1400
The University of Edinburgh is a charitable body,
registered in Scotland, with registration number SC005336.
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