Morning all,

I have a tricky enquiry on change management theory which I have spent a few hours on now to no avail, I wonder if it sounds familiar to any of you knowledgeable folk out there, please:

"I am looking for an article and reference for a particular change management theory.  It is one that I know from many years ago, but can't seem to locate it and would appreciate your help.
 
The change management theory I am looking for describes an analogy of Eagles, Sheep and Dinosaurs.  It claims in any organisation there will be a mix of 80% Sheep, 10% Eagles and 10% Dinosaurs.  Eagles are innovative, Sheep follow and Dinosaurs like to keep things the way they have always been.  
 
The author claims the biggest mistake managers make is concentrating on Dinosaurs for change management, because the Dinosaurs will be negative and provide all the arguments not to adopt change.  As Sheep follow, the leaders in this case are the Dinosaurs, as they are the ones making all the noise.  The end result is the Sheep join forces with the Dinosaurs and 90% of the workforce is opposed to change.  The Eagles are squashed and out numbered and are unable to have any effect.
 
The opposite is true of the Eagles.  Eagles are keen to adapt change and move forward.  They will be innovative, enthusiastic and make the necessary changes.  If management embrace their Eagles to consider change, all the noise is coming from the Eagles, the Sheep think this must be a good idea and will follow.  90% of the workforce make the changes.  Therefore change is successful and happens moving around the Dinosaurs and leaving them behind.  Some Dinosaurs will move to the change due to peer pressure and real true Dinosaurs are left to drop off or find themselves subject to workforce procedures such as capability.
 
This is my favourite theory of change management and I would be really grateful if you could help me find the author or a relevant article."


I have already searched HMIC, Health Business Elite, Emerald Management eJournals, Zetoc and NetBooks as well as the old stalwart that is Google.

Please excuse me for not using my rothgen.nhs.uk email - I am in the process of trying to re-subscribe to the list with my new email.


Many thanks in advance for your help,
Kate

Kate Fleming
Knowledge Management Specialist
Rotherham NHS Library and Knowledge Services

Oak House, Moorhead Way, Bramley, Rotherham, South Yorkshire S66 1YY
Tel:	01709 302 068
Fax:	01709 302 002
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