Thanks for your comments on this. It's given me more to investigate.
I think the user data from google analytics is very useful for us in the Library to get an overview of changes in use of Aspire and also to see which lists are best used etc. Now I'm trying to look at it from the perspective of a tutor and what they would find useful to see and create custom reports that may be possible to show with our VLE, Study Direct (uses Moodle). I went to a recent Study Direct user group and one of the academics gave a presentation on using Moodle Reports to track their student activity on the course website and using that information to change the way he presented the online material to his students - there was a lot of interest in this approach. Unfortunately the reporting function doesn't track activity on the Aspire Reading List.
Annette
Annette Moore
Technical Services Librarian
Library Building
University of Sussex
Falmer
BRIGHTON
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T: 01273 877046
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From: Talis Aspire Users [[log in to unmask]] on behalf of Chris Clarke [[log in to unmask]]
Sent: 25 May 2011 09:46
To: [log in to unmask]
Subject: Re: User Activity from google Analytics
Another explanation might be that the specific page with high hit rates is actually matching a popular search term on Google. This might send a lot of traffic from outside the institution. People are searching, finding your page as a top hit, and then clicking through to it.
Reviewing the entrance sources for this specific page in Analytics might help - this will tell you what %age of traffic has come from search (and for which search terms).
Chris
On 25 May 2011, at 08:32, Ian Corns (Talis) wrote:
> Annette,
>
> As appears you've determined (hence your query on the discrepancy) - "Unique Views are the equivalent of "Visits" to a single page. For example, if 1 person viewed a single page 100 times during the same visit, that page would show 100 pageviews, but only 1 "unique view""
>
> I agree with you - 2000+ unique views does seem unusually high. I've been takign a look around the Google analytics forums, and not found anything to really explain it. There are some comments from several people indicating they have had similar queries, but the one goes on to say "it should be right according to what google analytics official says, but according to what i test in many profiles, the result is always not true."
>
> So, I realise that doesn't help greatly - it may be someone with a more technical background may be able to suggest a reason if it is in error. Or it may be that you're just getting a lot of one-hit traffic from some source and people are leaving.
>
> Ian
>
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