Dear All
A leading branding agency is in the need for a researcher to design an
online quantitative survey using conjoint analysis. The candidate will have
prior experience in designing and analysing quantiative surveys.
Please get back immediately (07868746918).
Brief
The objective of the study is the consumer decision making process when
choosing and buying bathroom taps, investigating the importance of style,
price and the availability to view/touch/trial/buy.
As a final outcome we require:
- a ranked hierarchy of needs that are key to the end-users purchase
decision making.
- understanding of the relationship between style and choice and how
people choose between very similar looking products on the market
- understanding of the decision making process – what how and where do
consumers research.
We believe that the most suitable approach to this brief will be conjoint
analysis. *However, we are open to suggestions.
*
The online survey will be hosted by an external agency handling the
programming, sample and hosting of the survey and export the data in excel
format.
The sample will consist of 300 participants split across the north and south
of England and between SEG groupings of AB / C1C2 / DE.
The survey will be either 35 or 50 questions, which can be in various
formats including check boxes, open text boxes, or allowing response to
visual stimulus.
We will provide a set of key questions and themes upon which the quant
survey design should be based.
Kishore
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