http://www.nordicom.gu.se/eng.php?portal=publ&main=info_publ2.php&ex=331&me=
3
Apologies for any cross-posting, but some may be interested in the following
new publication from Nordicom
Small Among Giants. Television Broadcasting in Smaller Countries
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Editors: Gregory Ferrell Lowe, Christian S. Nissen
Nordicom, 2011, 231 p. - ISBN 978-91-86523-16-9, (Research Anthologies and
Monographs)
Big countries and major markets are often proposed as models for TV
broadcasting everywhere. This is evident in the development of European
media policies and strategic renewal. It is taken for granted that such
offer suitable and desirable models for smaller countries. This book
questions that assumption on the basis of empirical research. Does a media
market in a country with a few million people and far less GDP have the same
opportunities as countries with many times the population or wealth? Does
the same logic apply in all cases? The need for clarification is urgent
given contemporary trends in ex ante regulation, and aggressive media
lobbying that rests on an untested belief that one-size-fits-all.
The research and analyses presented in this book confronts the presumption,
concluding that in crucial respects one-size policies do not fit all
countries anymore than one-size strategies fit all companies. There are
important differences in size-related factors that establish limits in how
TV broadcasting can be organised and operated. The book will reward close
attention by policymakers and strategic managers alike, and makes a timely
contribution to scholarship on the topic.
Contents
Gregory Ferrell Lowe, Christian S. Nissen
Preface
Gregory Ferrell Lowe, Christian Edelvold Berg, Christian S. Nissen
Size Matters for TV Broadcasting Policy
Robert G. Picard
Broadcast Economics, Challenges of Scale, and Country Size
Christian Edelvold Berg
Sizing Up Size on TV Markets. Why David would Lose to Goliath
John D. Jacksonwith Yon Hsu, Geoffrey Lealand, Brian OšNeill & Michael Foley
& Christian Steininger
The Socio-Cultural Context of Broadcasting Markets
Josef Trappel
Structure and Dynamics. The Television Broadcasting Industry in Smaller
Countries
Erik Nordahl Svendsen
From Sovereignty to Liberalisation. Media Policy in Small European Countries
Chris Hanretty
The Governance of Broadcasters in Small Countries
Tom Moring, Sebastian Godenhjelm
Broadcasting for Minorities in Big and Small Countries
Annette Hill, Jeanette Steemers
Big Formats, Small Nations. Does Size Matter?
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