Dear Jon,
The Culture Grid is outstanding, an extraordinary success story and loved by millions. Any museum that hasn't already opened up their metadata through it is missing a huge opportunity and ought to get involved now by emailing Phill Purdy at [log in to unmask]
Oh god, sorry, did I send this to the whole list? I'll contact you offline now!
Nick
Nick Poole
CEO
Collections Trust
www.collectionstrust.org.uk
-----Original Message-----
From: Jon Pratty <[log in to unmask]>
Sender: Museums Computer Group <[log in to unmask]>
Date: Wed, 6 Apr 2011 05:43:05
To: <[log in to unmask]>
Reply-To: Museums Computer Group <[log in to unmask]>
Subject: Culture grid activity
Nick
I'm doing some internal ACE research about MLA digital programmes for head office. Would it be possible to find out some very base level info from you about culture grid? Is there an annual report or project progress sheet available?
All the best
Jon
Sent From My Blackberry Handheld.
----- Original Message -----
From: Museums Computer Group <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Sent: Thu Mar 17 22:13:15 2011
Subject: Re: Digital strategies - long, short, simple, complex?
Hi Jon,
Many thanks for this. There was some interesting chat about Digital
Strategies after the recent Bits to Blogs event in Newcastle, organised
by the North East Hub. I used my keynote to suggest that instead of
developing Digital Strategies, we need to consider developing
*Strategies* and then understanding how best to deploy technology to
achieve them.
I'd suggest that in place of Social Media Strategies, it is more
futureproof (and more likely to have a long-term impact) when museums
have Marketing Strategies which intelligently combine a portfolio of
channels and methodologies, some of which will make effective use of
Social Media.
Further, I would tend to advocate against distinct Digitisation
Strategies, but instead that people integrate the acquisition,
management and use of Digital content into Collecting Policies alongside
the analogue Collections.
The text of my speech is up on the OpenCulture blog at:
http://openculture.collectionstrustblogs.org.uk/2011/03/10/rising-to-the
-challenge-presentation-to-bits-to-blogs/
A key agenda for our work in the next 3-5 years is to erode the
difference between 'Digital' and 'everything else'. Hence standards for
Collections Management and Conservation should work towards integrated
workflows which enable the management and use of both physical and
digital stuff.
I think the Smithsonian Digital Strategy is interesting. I had an
opportunity to talk to Mike Edson from the Smithsonian about it last
year and I think he would say that the content of the Strategy itself is
less important than the gargantuan effort that went into
hearts-and-minds change management in order to bring colleagues along
with it. It is one thing to have a Digital Strategy, in other words, but
quite another to integrate Digital seamlessly into the core business
functions and daily work of the whole organisation.
Sorry if this is all blisteringly obvious, but I would love to hear from
people about their experience of securing long-term buy-in to Digital
Strategy in their organisation, and an honest appraisal of how many of
these Strategies are shelfware within 12 months.
All best,
Nick
Nick Poole
Chief Executive
Collections Trust
[log in to unmask]
Tel: 0207 250 8340
OpenCulture 2011
The Greatest Collections Management Show on Earth!
The Custard Factory, Birmingham, 7th & 8th June 2011
Register online at www.openculture2011.org.uk
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Jon Pratty
Sent: 17 March 2011 17:56
To: [log in to unmask]
Subject: Digital strategies - long, short, simple, complex?
All
I'm doing some research into the types of digital strategies cultural
organisations are developing at the moment. At conferences I've heard
lots of requests for clarity and guidance about what a good digital
strategy looks like. My first instinct is to suggest it's about whatever
works for you, not what looks good to others.
From what I've seen recently, some institutions go for a whole
organisation approach, others go for a more targeted, digital marketing
strategy, leaving other sorts of digital planning to each department.
The Smithsonian's effort is really thorough:
http://smithsonian-webstrategy.wikispaces.com/
Given that mostly, strategies like these are often confidential, do list
members feel able to recommend or share examples of good practice
directly with me? I'm happy to see arts sector ones, or good bits of
work from outside the arts world too. My intention is to help colleagues
[within ACE and also in the wider cultural sector] develop some idea of
what good practice looks like in this area.
Jon
Jon Pratty
Relationship Manager, Digital and Creative Economies
Arts Council England
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