*** with apologies for cross-posting***
Library Advocacy: Sharing and Learning from National and
International Experiences
A one day conference at CILIP, 7 Ridgmount Street, London,
WC1E 7AE
Monday, 23rd May 2011
In the current climate, advocacy skills are increasingly essential in
order to demonstrate the value of libraries and information
professionals to society and businesses. But, do we really know what
advocacy is, how can we develop our advocacy skill, and who should be
advocating for libraries and LIS professionals?
This one day conference, aimed at library and information
professionals in all sectors and at all levels, focuses on providing
tools and sharing expertise for library advocacy in the current
financial climate, while providing excellent peer networking
opportunities.
Programme
09.30 - 10.00 Registration, coffee and networking
10.00 - 10.10 Opening Maria Cotera Conference Chair
10.10 - 10.40 Welcome Annie Mauger CILIP Chief Executive
CILIP is undergoing a period of major change in order to meet the
outcomes of the "Defining our Professional Future" consultation
which put advocacy at the top of CILIP's agenda according to
members' priorities. Annie will welcome delegates to CILIP and
provide an update on the latest developments on CILIP's policy and
advocacy campaigns.
10.40 - 11.15 International advocacy for the world's libraries: build
capacity, build better library communities Stuart Hamilton,
Senior Policy Advisor, IFLA: the International Federation of Library
Associations and Institutions.
One of the key elements of advocacy is action for change - change in
policies, attitudes, positions and practices by particular groups,
turning passive support into educated action. This usually requires
a sustained effort - a campaign or advocacy programme. Stuart
Hamilton, who coordinates advocacy activities across IFLA, will talk
about current priority areas for global advocacy, and how IFLA is
engaging influential people and collaborating with civil society
partners to gain support for IFLA's campaigns.
11.15 - 11.35 Libraries on the Agenda: IFLA's Building Strong Library
Associations Programme and its advocacy module Fiona Bradley,
Action for Development Through Libraries (ALP) Programme Coordinator,
IFLA: the International Federation of Library Associations and
Institutions
Building Strong Library Associations is a comprehensive programme
offering a strategic and coordinated approach to capacity building
and sustainability of library associations. The programme
benefits associations, libraries, and their communities. The
learning modules cover a wide range of topics including the role of
library associations and libraries in the broader society - with
particular reference to functions in advocating, educating and
campaigning - and the use of marketing strategies to build
associations' visibility and profile. It draws on several tools for
advocacy that have been developed by different library associations
and can be customised for different social, language and political
situations.
>
11.35 - 12.00 Coffee and networking
12.00 - 12.40 Engaging with communities via the press: the German
advocacy experience Barbara Schleihagen, Executive
Director, German Library Association (dbv)
As part of their ongoing advocacy campaign, the German Library
Association has managed to engage positively with journalists
working for local and national press, who are now helping to portray
the value of libraries and the services they offer. This interesting
case study showcases successful initiatives to bring communities and
the press on board, some of which may be easily replicated in the
UK.
12.40 -13.00 Questions and answers with speakers. Comments from the
floor.
13.00 - 14.00 Hot buffet lunch and networking
14.00 - 15.00 Measuring outcomes and impact as a tool for successful
advocacy Kathy Roddy, Library and Information Trainer. This session
will cover:
* The importance of understanding the difference
between outputs, outcomes and impact
* Implications for planning and monitoring and
evaluation
* Overview of tools developed for measuring
outcomes.
15.00 - 15.20 Tea and networking
15.20 - 16.35 Advocacy Campaigns - panel discussion Chaired by Doug
Knock - with Elaine Fulton, Director Scottish Library and Information
Council (SLIC) and CILIP in Scotland (CILIPS), on Love Scottish
Libraries Campaign.
In response to the economic recession many UK libraries are facing
cuts to their budgets and CILIPS, the professional body for
librarians in Scotland, and SLIC, the advisory council for Scotland
have been working together on a national advocacy campaign aimed at
the public, politicians at local and national level and other
stakeholders. This includes the development of a library
'manifesto', events, DVD and the promotional website Love Scottish
Libraries
and Tom Roper, Campaigner, on Voices for the Library
Tom Roper is part of the Voices for the Library team, Tom will
discuss the part this new, small group, run on a shoe-string, has
played in recent campaigns against cuts and closures.
16.35 - 16.45 Closing Remarks Maria Cotera Conference Chair
ILIG's training events have been awarded the CILIP Seal of
recognition, which recognises high standards in the content and
relevance of its training.
Learning outcomes
Improved understanding of advocacy issues relevant to Library and
Information Professionals, including:
* Comprehensive understanding of what advocacy is, including an
awareness of relevant advocacy campaigns operating at
global, international, national and local level
* Recognition of how advocacy plays a vital role in demonstrating
the value of libraries and information professionals in a changing
economic and technological environment
* Awareness of the importance of collaborative working in
planning and implementing efficient advocacy campaigns
* Understanding of some of the tools and attitudes required for
developing effective advocacy campaigns which operate successfully
in financially challenging circumstances
* Awareness of the benefit of developing advocacy skills
and improved confidence to advocate effectively
Delegate rates
ILIG members £40 + 20% VAT = £48
CILIP members £60 + 20% VAT = £72
Non CILIP members £80 + 20% VAT = £96
Unwaged £20 + 20% VAT = £24 (limited places
available)
Delegate rate includes morning and afternoon refreshments and hot
buffet lunch.
For further information
Contact Maria Cotera: [log in to unmask]
For bookings
Please use the link to the printable booking form [two pages]
available on the website: http://tinyurl.com/iligadvocacyor contact Doug Knock
[log in to unmask]
Booking deadline is Monday 16th May 2011.
Venue access codes
W Venue with un-stepped access via main or side door, wheelchair
spaces and adapted toilet.
E Hearing loop system installed
G Provision for guide dogs.
For full information visit: http://tinyurl.com/iligadvocacy
Follow the conference on twitter: #ILIGadvocacy
The International Library and Information Group is a Special Interest
Group of CILIP: the Chartered Institute of Library and Information
Professionals, registered charity number 313014 www.cilip.org.uk If you no
longer wish to receive messages from this list, please contact the Honorary
Website Co-ordinator below: Eleni Zazani Honorary Website Co-ordinator Career
Development Group E-mail: [log in to unmask] Web:
http://www.careerdevelopmentgroup.org.uk http://www.cilip.org.uk/cdg
|