On 17 March 2011 21:13, Nick Poole <[log in to unmask]> wrote:
> I'd suggest that in place of Social Media Strategies, it is more
> futureproof (and more likely to have a long-term impact) when museums
> have Marketing Strategies which intelligently combine a portfolio of
> channels and methodologies, some of which will make effective use of
> Social Media.
Why a marketing strategy? In recent discussions I'd been involved in
with various representatives from museums in the UK, there was an
emerging consensus that Public Engagement strategies should be the
source of all other marketing, digital, exhibitions, etc strategies,
as well as various policy documents and guidelines around social media
use, etc. You can chop up the various ways of delivering a public
engagement strategy by platform, department, etc, but hopefully they
all work to the same goal.
Cheers, Mia
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