All
I'm doing some research into the types of digital strategies cultural organisations are developing at the moment. At conferences I've heard lots of requests for clarity and guidance about what a good digital strategy looks like. My first instinct is to suggest it's about whatever works for you, not what looks good to others.
From what I've seen recently, some institutions go for a whole organisation approach, others go for a more targeted, digital marketing strategy, leaving other sorts of digital planning to each department. The Smithsonian's effort is really thorough: http://smithsonian-webstrategy.wikispaces.com/
Given that mostly, strategies like these are often confidential, do list members feel able to recommend or share examples of good practice directly with me? I'm happy to see arts sector ones, or good bits of work from outside the arts world too. My intention is to help colleagues [within ACE and also in the wider cultural sector] develop some idea of what good practice looks like in this area.
Jon
Jon Pratty
Relationship Manager, Digital and Creative Economies
Arts Council England
+441273 763037
07872419194
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