Highly interactive, small group tuition (usually 12-16 delegates) 
Last few places remaining.

Launching and Managing Open Access Journals                     NEW FOR
2011
Tuesday 29 March 2011, London

Overview:
The aim of this course is to introduce staff from all areas of journals
publishing to the complexities and unique challenges of running an open
access journal or open access journals programme. Delegates will gain an
understanding of the necessary steps to take when establishing and
maintaining both full and hybrid open access journals.

Programme:
• The OA debate - does OA increase citations/usage? Is OA financially
viable? 
• Why open access? Market research, subject area differences, funding
body positions, etc. 
• Gold OA models - full OA, hybrid OA 
• Green OA - allowing self-archiving, complying with funding bodies,
delivering content to repositories 
• Workflows and best practice - for full and hybrid titles, suggested
workflows from author to journal to production to invoicing 
• Business models including practical examples - author charges,
memberships, sponsorship, consortia deals, etc. 
• What's the right level for author charges? developing countries rates,
waivers 
• Pricing - relating subscription pricing to OA take-up, how to avoid
'double-dipping' 
• OA launches vs transitioning mature journals - what should be expected
in either scenario 
• Ethics - avoiding vanity publishing, distinguishing editorial
decisions from financial decisions 
• Rights, permissions and licensing - which licence to use, what rights
to allow, what is a truly OA license 
• Keeping in touch with the OA community, author relations 
• Marketing and Branding - how to market an OA journal as opposed to a
'regular' title. How to market the OA option on hybrid journals 
• Future developments in open access publishing

Learning objectives - by the end of the course delegates will be able
to:
Appreciate the measures required to create open access journals,
understand the open access publishing workflow, assess the pros and cons
of different open access business models, know the context of the open
access industry including the green OA lobby and influential funding
bodies, and understand the ethics of open access publishing. 

Who should attend:
This course is aimed at journal publishing managers, publishing editors
and publishers interested in developing open access journals or
expanding an existing programme. Some prior awareness of the open access
industry would be helpful but is not essential.

Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334923

Other 2010 Courses:
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233

Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916

Business Development Workshop: Scoping New Markets:
http://www.alpsp.org/ngen_public/article.asp?aid=335365

Taking eBooks to Market:
http://www.alpsp.org/ngen_public/article.asp?aid=334940

Introduction to Journals Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=335194

Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
  
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634. 
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK