Apologies for any cross posting

REFF – Remix the world! Reinvent Reality!

A Fake Cultural Institution, an A/R drug and the reinvention of reality
http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality

Furtherfield Gallery (formerly HTTP)
Unit A2 Arena Design Centre, 71,
Ashfield Road, London N4 1NY

Private View from 6.30pm Friday 25th February 2011

Exhibition Open

12-5pm Thu-Sat (or by appointment), 25 February - 26 March 2011


Directly from Italy, Art is Open Source and FakePress present the REFF 
project and REFF AR Drug.

REFF, a fake cultural institution founded in 2009, is in London for the 
first time to launch, promote and distribute its Augmented Reality drug 
REFF AR.

To celebrate the event, an exhibition will open from 25 February at 
Furtherfield Gallery, showcasing works by artists all featured in the 
new REFF book: Garrett Lynch, Rebar Group and Xname. A real-time 
interactive map, created for the exhibition, will describe the life of 
REFF all over the world: 60 authors, artists, designers, architects, 
hackers, journalists, activists; dozens of actions; a live and real-time 
stream of information collectively produced by a worldwide community of 
re-inventors. The process is open: please contact us if you feel that 
your actions are reinventing reality and, thus, should be added to the 
visualization.

Visit the gallery, meet the founders of the institution, explore the new 
open publishing tool, encounter artworks and performances, enjoy freedom 
of access and expression. In other words...take the REFF AR Drug.

***

About the REFF AR Drug:
Description: REFF AR is used to treat social depression, fear of the 
future, precarity, communicative totalitarianism, scarcity of freedoms, 
and intolerant social eco-systems. Off-label, it is used to treat UFPS 
(Uncertainty for the Lack of Future Publishing Systems) and LDSBMS ( 
Lack of Decent Sustainable Business Models Syndrome)

Chemical Formula: Wordpress, MACME (new Open Source tool for 
cross-medial publishing), Augmented Reality, Location Based 
Technologies, Smartphones

Administration of the Drug: cross medial, multi-sensorial, social, 
anthropological, methodological

Legal Status: GPL3 licensed software platforms, open access 
documentation, global community

Discover the alternative, stratified mashed-up, remixed world of REFF 
and the potential of its liberating drug!


Join us for the opening on the 25th February!

Special guests:

Prof. Richard Barbrook, Andy Cameron, Quayola, Xname, Garret Lynch

***

More info at:

http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality

www.romaeuropa.org

www.fakepress.it

www.artisopensource.net

***

Contact

[log in to unmask]

http://www.furtherfield.org/contact

Special program and action of the Fake Institution

Open call “Remix the World! Reinvent Reality!”

A global narrative describing the life of REFF all over the world: 60 
authors, artists, designers, architects, hackers, journalists, 
activists; hundreds of informations; dozens of actions; a live and 
real-time stream of information collectively produced by our worldwide 
community of re-inventors. The map will be constantly available online 
and will be featured in an advanced version at the Opening. The process 
is open: please contact us if you feel that your actions are reinventing 
reality and, thus, should be added to the visualization. Available on: 
http://reff.romaeuropa.org

REFF Youth Programme
A special task-force was required to ensure the immediate diffusion of 
the REFF AR Drug to the younger generations. Perhaps surprisingly the 
Fake Institution agenda has inspired approval and enthusiasm in the 
academic world. In the two weeks prior to the exhibition FakePress, 
together with Art is Open Source, are running a series of workshops and 
presentations across universities and to groups of students in and 
around London to remix the world:

So far, we've been to:
Southbank University: Friday 11th Feb
Goldsmiths: Tuesday 15th Feb
Writtle College: Monday 21st Feb
University of Westminster: Tuesday 22nd Feb

*Please contact us if you'd like to participate or organize further 
workshops/presentations

MACME, an open source tool for cross-medial publishing

Created by FakePress, MACME is new a cross-media, multi-author content 
management system, that enables the creation of multi-device and paper 
publications, featuring location- based technologies, QR-codes, and 
augmented reality .

The platform will be released for the first time during the days of the 
exhibition, under a GPL3 Licence, as a real policy for access promoted 
by the REFF.

More news coming soon on:
www.romaeuropa.org
www.fakepress.it

-- 
Furtherfield
Unit A2 Arena Design Centre
71 Ashfield Road
London N4 1NY
T +44(0)208 802 2827
www.furtherfield.org

Furtherfield is a Not-for-Profit Company limited by Guarantee registered 
in England and Wales under the Company No.7005205. Registered business 
address as above.

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