Hi,
I recently published a short blog post where I've started to use G/A
advanced segments (as more of a 'reporting tool' than segmentation device)
to try to identify the 'types of problem' (IA, UX, etc) on websites. It's
nothing hugely scientific or complete, but may be a nice short introduction
to the types of thing you can do with segments, for those who haven't used
them before:
http://contentini.com/content-strategy-ia-ux-or-seo-whats-my-problem/
Thanks,
Dan
On 02/12/2010 03:00, "Mike Ellis" <[log in to unmask]> wrote:
> Hey all
>
> I've just been doing some research for a talk I'm doing on Friday.
>
> Part of this has been looking more deeply into Google Analytics. I've been
> using "advanced segmentation" for a while now (not very deeply, to be
> honest...), but have only just realised that you can share this segmentation
> with others, via a link. I either didn't notice this or Google slipped it in
> while I wasn't looking...
>
> Anyway, I was wondering if / how you lot are using advanced segmentation, and
> whether we could maybe share some of these filters around the MCG? (If you
> share these links, by the way, your data isn't exposed - but it means you can
> apply the filters to your own data and see what insights you get...)
>
> Seb? Others? Got any handy stuff to share?
>
> Ta
>
> Mike
>
>
> Mike Ellis
> Research & Innovation Group
> eduserv
> t: 01225 470522
> m: 07017 031 522
> twitter: @m1ke_ellis
> calendar: http://mikeellis.youcanbook.me
>
> www.eduserv.org.uk
>
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----------------------------------------
Dan Zambonini
Box UK
Internet Development and Consultancy
t: +44 (0)29 2022 8822
f: +44 (0)29 2022 8820
e: [log in to unmask]
w: http://www.boxuk.com
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