Dear MCG,
Thanks for the replies to my general question about who was using online video.
The answers opened up some more specific questions.
Any light shed on any of the areas below would be very much appreciated.
Please feel free to reply to me directly if you prefer.
Thanks again for your help so far.
Mike
Audience:
If you want someone to find a particular subject on the V and A website, would you prefer to use words rather than video so that metadata could be applied to it for Search Engine Optimisation purposes?
Do you think the audience for video is different to that of text and stills?
Do you see your YouTube channel as a standalone educational asset or is it a way of getting people to come to the physical building?
Production:
Do you have a specialist video and production team within the Collection staff or do you hire an external production company?
How do you decide what subject would make a good online video as opposed to communicating the material by other online means?
Where does this decision originate?
Do you use one type of camera to make it easier for everyone to use and to streamline production?
If so what type of camera is it?
Does the Museum own the camera or cameras used to shoot video or are they hired specifically for the job?
Do the staff who shoot the video also edit it?
Which editing software do you use?
In which format do you supply the edited video to the website development team? FLV, FLV 4, Quicktime, H264?
Is the format likely to change in the near future?
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