We have a youTube channel (http://www.youtube.com/user/ImperialWarMuseum?ob=0) and also post our videos elsewhere when appropriate, like our war-time tips for an austerity Christmas on instructables (http://www.instructables.com/id/Wartime-Tips-for-an-Austerity-Christmas/). We also starting to look into filming our curators, exhibition installations, all that kind of stuff for use in 'revealing the museum' type activity like blogs or behind the scenes information. The education department here has also been using live video / teleconferencing to provide live outreach sessions to schools in other countries.
As for HTML5 / Flash, it's probably worth noting that they're actually both container formats. And both play H264 formatted video. If you create an H264 file, you can cross deploy to a flash player, iOS, android and HTML5 supporting browsers. This is a pretty important thing - I've personally noticed less a move away from Flash, rather a marked fragmentation of the market. There are many more systems out there at the moment, with differing needs. You need to be sure that you can serve video up to all of them - unless you consciously targeting a refined set of users. (This is also where publishing to youTube, Vimeo and the such is useful as they deal with all of that cross-platform stuff for you, as well as significantly benefitting Search Engine Optimisation).
One last point, H264 is not completely free to use. I understand that if your making money off your digital video, you have to actually license it for use.
Hope that this was helpful.
Tom
Multimedia Manager
Imperial War Museum
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0207 091 3118
>>> [log in to unmask] 12/16/10 10:14 AM >>>
Hi everyone,
I'm researching the ways in which museums use video on the web, and why and when they would use it instead of written text and static pictures.
I know some national museums, the V&A amongst them, now have their own dedicated online video channels. I’m hoping to hear from smaller regional museums who may be doing innovative work using online video, perhaps in an educational context, and if they have any means of referencing that video on the web other than as a category of the main museum website.
I’m also very interested in if the ways in which museums use video is changing, with broadband speeds increasing and the cost of production falling. Are museums now more likely to create their own content in house or use external production companies?
My final area of investigation is whether the increasing introduction of the H264 format is changing the workflow museums have for putting video on the web. Does anyone in the group notice a move away from Flash into HTML5?
Any help would be greatly appreciated.
Please feel free to send your thoughts to me directly if you wish. I'll be glad to post my findings to the list.
Many thanks,
Mike
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