Dr. Pamela Campanelli Courses with SRA in 2011

Hello

I wrote to people interested in the SRA’s activities a while back to let them know about my one-day workshops which I will be running in February-March for the SRA.  They are the Cognitive Interviewing; Essentials of Survey Research Design and Introduction to Survey Sampling that take place on the 23 February, 3rd and 4th of March, respectively.  Some of you were unable to book a place last time they were run due to the high level of interest and I have decided to run the course again for your benefit. 

Whether you are new to survey research or wish to polish your skills or whether you need to review an existing survey or do one of your own, I would like to suggest that these 2 days will offer a great opportunity to increase your survey research skills and knowledge.  And there are practical exercises throughout to reinforce the concepts.   

Cognitive Interviewing for Testing Survey Questions.  Since its first appearance in the UK in the mid-1990s, Cognitive Interviewing has become the industry standard for the development of reliable and valid survey questionnaires.  Whether you are commissioning research or conducting your own, it is very useful to be in the know about this powerful and efficient method of testing survey questions.

This one-day course informs participants about what cognitive interviewing is, discusses current trends in cognitive interviewing and instructs you how to do cognitive interviewing with a series of hands on practical exercises.    

In the Essentials of Survey Research Design, we first look at an overview of survey research design. Then we focus on various issues such as choosing a mode of data collection, how to write survey questions and combine them into a meaningful questionnaire, some essentials of piloting, an overview of fieldwork quality, coding and data processing and finally some tips for improving response rates.  The day provides lots of practical tips while also highlighting what’s backed up by research into the survey process.

In the Introduction to Survey Sampling, we explore non-probability designs (convenience and quota) and various probability designs (simple random, systematic, stratified, multi-stage clustered, unequal probabilities of selection).  We also look at how to construct a “sampling frame”, “sampling error”, how to determine sample size and the effect of sample design on sampling error.  

I’m a survey specialist and chartered statistician and I’ve been working in the field of survey research since 1982.  During this time I’ve had the privilege of working in various survey settings: academic (the University of Michigan and the University of Essex), government (the US Bureau of the Census) and within a survey company (the National Centre for Social Research).  This valuable experience has given me a wealth of information about which survey procedures work better than others, making these courses practical and informative.  In addition, I believe in creating courses which are lively and engaging and foster an informal and interactive atmosphere.  

To get more information about my courses please see the SRA web page: http://www.the-sra.org.uk/training.htm#s.  Bookings will need to be sent to [log in to unmask] / 020 7388 2416 before the 28th January 2011.

With best wishes,

Dr Pamela Campanelli
Survey Methodologist, Chartered Statistician and Chartered Scientist


Social Research Association
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