Highly interactive, small group tuition (max 20 delegates)
Places still available
Journal Development
Monday 29 November 2010, Oxford
Delegate comments:
'I enjoyed the coverage and found it an excellent update on previous
courses I've been on thank you.'
Jacquie Gauntlett, British Journal of Sociology
'Well-rounded and focussed and appropriate for my current role.
Information prior to the course was well-timed and suitable. Course
handouts were excellent with a lot of room for notes.'
Ryan Kidd, Taylor & Francis
Very useful for finding out what works for other publishers.
Clare Tawney, Practical Action Publishing
'This is probably one of the most useful courses I have done -
excellent! I started off with almost no ideas for journal development
and now I feel confident that I can come up with an action plan.' Susan
Molony, Royal College of Obstetricians and Gynaecologists
'It has given me great ideas for journal development and lots of
possibilities to implement
'Very useful introduction to development and implementation which you
can't pick up on the job.' Evie Browne, Public Library of Science
Overview:
This course examines development strategies for individual journals. By
providing a solid overview of the publishing world and considering
current and future market trends, it will enable delegates to position
their journal within this context. The course is also an excellent
opportunity for delegates to meet and exchange experiences.
Programme:
• Why develop journals?
• Publishing and market trends - what are the issues which concern
publishers, librarians, intermediaries and end users?
• What is happening in a journal's world and what are the possible
development areas?
• SWOT analysis and development planning
• Financial development of a journal
• Options for list and portfolio development
Learning objectives - by the end of the course delegates will be able
to:
Identify reasons and techniques for creating an effective journal
development strategy; have gained a broad overview of market trends
affecting a journal's development; be able to use SWOT analysis to aid
effective development planning; be able to consider ways in which to
implement development strategies; and have gained hands-on experience
through the use of real-life practical examples and scenario planning.
Who should attend:
This course is aimed at managing editors/equivalent editorial personnel
with at least 2-3 years' experience of managing journals. It is not
suitable for editorial assistants or senior editorial managers.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=145097
Other 2010 Courses:
Introduction to Journals Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=144467
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
ALPSP courses
Creating High Impact Marketing, London 18 November
Fundamentals of eProduction, London, 24 November
Journal Development, Oxford, 29 November
Maximising your Secondary Rights, London, 7 December
Introduction to Journals Publishing, London, 9 December
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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