Market Research in the Mobile World 2010: The Next Frontier
2 & 3 December 2010, Berlin
Are you interested to know what is the state of the art of mobile research and how you can integrate it into your research studies? If your answer is yes, then please read on!
With the advancement of mobile technology, qualitative and quantitative data collection processes can be seamlessly integrated into mobile devices, making it more fun for participants to respond than traditional methods. The International conference on Market Research in the Mobile World will be held on the 2 & 3 Dec 2010 in Berlin. The event will bring together top researchers and practitoners to discuss new challenges and opportunities of using mobile marketing research for enhancing customer and marketing insights. Event Link: http://www.merlien.org/upcoming-events/mrmw2010.html
The conference format will consist of submitted (reviewed) presentations, brainstorming workshops and invited keynote presentations. As with past events, this conference will provide excellent opportunities for participants to network with peers.
Highlights of the conference include keynote speeches from Siamack Salari, Founder - EverydayLives and Gordon Morris, Global Insights Manager - Sony Ericsson. Topics that will be discussed include:
• Discussing the future of mobile technologies and its implications on market research
• Generating actionable insights through leveraging mobile technologies
• Developing successful strategies to plan, implement and report mobile research studies
• Using smart phones for extracting insights from online research communities
• Using mobile phones to determine what really drives customer satisfaction and behaviour
• Mobilising online qualitative research via smart phones: what are the pros and cons
• Using mobile ethnography for consumer insights: what are the learnings and risks?
• Exploring the application of qualitative & quantitative methods across mobile platforms
Mobile marketing research pioneers and experts willing to share their expertise include:
• Gordon Morris - Global Insights Manager - Sony Ericsson, UK
• Ian Ralph - Divisional Director, Business & Technology - GfK Group, UK
• Paul Roberts - Managing Director, Customers and Employee Experience - BrainJuicer, UK
• Felicia G. Lassk - Associate Professor of Marketing - Northeastern University, USA
• Dianne Gardiner - Managing Director - Latitude Insights, Australia
• Steve August - Chief Executive Officer - Revelation, USA
• Siamack Salari - Founder & Partner - EverydayLives International, UK
• Shamsu Bhaidani - Chief Executive Officer - FocusForums, Canada
• Scott Dodgson - Director - Research, Insight, Consulting - SKOPOS, UK
• Malte Friedrich-Freksa - Head of Market Research - YOC AG, Germany
Take advantage of this unique opportunity to discuss best practices with your peers in a friendly networking environment. As seats are limited at this conference, we encourage you to register as soon as possible. Please note that PhD students and delegates from low-income countries are eligble for a partial scholarship to attend this conference. Please contact organiser for more info.
For more information about speakers, agenda and registration, please visit:
http://www.merlien.org/upcoming-events/mrmw2010.html
**Please forward this mail to your friends or colleagues who may benefit from attending this conference.
Kind Regards,
Jasper Lim
Conference Director
Merlien Institute
Email: [log in to unmask]
Web: http://www.merlien.org
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