Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is booking up fast:
Maximising your Secondary Rights
Tutors:
Jamie McOuat <http://www.alpsp.org/ngen_public/article.asp?aID=28633> , Rights Focus
Ltd
Caroline Gomm <http://www.alpsp.org/ngen_public/article.asp?aID=60736> , Digital
Licensing Manager, HarperCollins
Delegate comments:
'Very useful, especially in indicating directions to go in, what is possible, where to
get help.'
J. Moody, Royal College of Obstetricians and Gynaecologists
'Good recap of all subsidiary rights, interactive exercises and negotiations very
useful. I found the course very useful and informative, excellent for networking as
well.'
M. Buczynoki, RPS Publishing
Overview:
This course will focus on how publishers can increase their revenues through the
exploitation of the secondary rights held in their publications. During the course of
the day we will cover the range of exploitation opportunities both in print and online
and across a range of markets and languages.
Programme:
* What are rights? The differences between primary and secondary rights,
identifying what you own, what you should own and how to manage those rights?
* Types of subsidiary rights - explanation and exploration of the range of
rights with an up-to-date focus on digital
* What opportunities could there be for you as a publisher?
* Where does rights fit within a publishing organisation and how to create a
profitable rights sales strategy?
* Type of business partners and manner of licensing - direct with 3rd party
publishers, using distributors, agents and aggregators, ebook providers and RRO's
* Business models which exist for such licensing content including types of
payment structures - including royalties and flat fees
* Sample contracts - types of agreements - what to include and consider when
licensing content, how to protect your rights
* Choosing the right business partners - what to consider
* Things to consider before signing on the dotted line - branding, sponsorship,
images, third party permissions
* Pitfalls and how to avoid them
* Ongoing management of relation-ships, royalties, renewals and upselling
Learning objectives - by the end of the course delegates will be able to:
Understand the processes involved in licensing rights internationally, including some
of the key considerations relating to understanding business models; feel confident in
choosing parties to work with; grant rights; collect revenue and undertake post
implementation review.
Who should attend:
This course is suitable for those working for publishers of all sizes who intend to or
currently have some experience in licensing rights internationally. For more
experienced delegates this should provide a useful refresher and will address newer
media rights and related practical and legal issues.
Further information at:
http://www.alpsp.org/ngen_public/article.asp?aid=143535
<http://www.alpsp.org/ngen_public/article.asp?aid=143535>
Courses for 2010 are on our web site at: www.alpsp-training.org
<http://www.alpsp-training.org/>
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
|