Thanks Rachel.
This may seem a frivolous subject, and my comment was probably seen as juvenile by many, but this should provoke debate about the relevance of our industry body at a time of re-branding. Does it matter, for instance, whether we understand language that is used by younger members of society? Is it expected of us to consider how our brand/image/logo is seen using new technology? How will it look on an App, or on Twitter? Will it attract strange people to the industry?
Perhaps recruitment is not an issue at the moment, and it doesn't matter how we look to people who find this sort of thing funny. Or perhaps we could argue that having scandalous sponsored ads on our site is 'cool', or having a name that sounds a bit like a rude act will help people remember it? Perhaps those 'strange people' who Google us by mistake are just what we need? Maybe someone from the IMJ could tell us if their strategies consider this.
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