CILIP Publicity and Public Relations Group Conference 2010 will focus on how to mine valuable promotional information from existing databases and technologies.
To be competitive organisations need to know and understand their customers so that they can be responsive to unarticulated needs. As technology moves quickly there are more and more ways in which library services can interact
with their users and send targeted, relevant messages. Libraries across all sectors are looking to improve their services using any tools at their disposal.
'Marketing Gold— promoting libraries using data & web technologies' conference will describe ways to mine and exploit valuable information from existing databases and technologies.
We will explore the theme through formal presentations about data and technologies, case studies, workshops, discussion, and delegate networking
The conference will be held in picturesque Ambleside in the Lake District (11-13 November 2010)
The quality and reputation of PPRG conferences means places book up quickly. Find out more and book a place by visiting the CILIP Publicity and Public Relations Group website at www.cilip.org.uk/pprg
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