> -----Original Message-----
> From: Lustgarten L. [mailto:[log in to unmask]]
> Sent: 01 August 2010 12:50
>
> Does anyone know if there is there any legal limitation on their ability to do this, so that one could challenge their use of 'watch time' data?
>
> [Lorna can this question be circulated to everyone on the mailing list please?]
>
> Laurence Lustgarten
> Tel: [44] [0] 1865 513935
> email: [log in to unmask]
>
> Hello,
> Just thought some of you may be interested in a section of today's Radio 4 'You and Yours' programme about Sky TV:
>
> "Sky already uses the information they hold about customers to determine the adverts they see when watching TV online but now they want to extend this to some of their TV channels. So what you get in an ad break will be determined by your post code, subscription package and other data they hold about you".
>
> You can access this via the BBC iPlayer website if the link doesn't work - http://www.bbc.co.uk/iplayer/episode/b00t18bh/You_and_Yours_19_07_2010/
> The relevant section starts about 27 minutes into the programme.
As part of the discussions in the EC about a proposed revision to the Data
Protection Directive the Article 29 Working Party recently issued an opinion
about behavioural advertising issues. While they principally consider online
systems the principles they put forward in the conclusions would equally
apply to this situation. In particular they believe that informed opt-in
consent should be required for behavioural modelling information processing
and ad-targetting.
http://ec.europa.eu/justice_home/fsj/privacy/docs/wpdocs/2010/wp171_en.pdf
--
Professor Andrew A Adams [log in to unmask]
Professor at Graduate School of Business Administration, and
Deputy Director of the Centre for Business Information Ethics
Meiji University, Tokyo, Japan
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