Sharon
There is another aspect to this, as any good marketing man will tell you. If
you pitch your price too low, this carries a message to the potential
customer as to how you value yourself. Of course, if you pitch it too high,
then this can also be counter-productive. Getting the price right is one of
the more tricky aspects of marketing.
One way to approach this is too look at the benefits that your service
provides to the client. What is the real value of this to them? You can then
work out what it is worth for the client to use your service.
There is an extremely good book on this.
"Selling the invisible"
By Harry Beckwith
Published by Thomson Texerre
ISBN 1-58799-066-0
I would recommend this to anyone who is either working for themselves or
considering doing so.
Chris
EnviroDerm Services
Unit 10, Building 11
The Mews
Mitcheldean
GL17 0SN
Tel: +44 1386 832 311/831 777
www.enviroderm.co.uk
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