Don't they consume science when they consume the car?
Chris
-----Original Message-----
From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Newson, Lesley
Sent: 16 June 2010 18:07
To: [log in to unmask]
Subject: Re: [PSCI-COM] Complacency about public trust in climate change science?
I don't suppose that people "trust" car manufacturers much. But that doesn't stop them being influenced by advertisements paid for by car manufacturers. As a result they might decide to buy a car that will increase their carbon footprint and indebtedness.
Perhaps if as much money was spent on putting over messages from scientists as is spent on putting over messages promoting cars and other consumer items, people would "consume" more science and do less damage to the climate.
Lesley
Lesley Newson
School of Psychology, University of Exeter
Department of Environmental Science and Policy, UCDavis
________________________________________
From: psci-com: on public engagement with science [[log in to unmask]] On Behalf Of Phillip Kent [[log in to unmask]]
Sent: 16 June 2010 00:40
To: [log in to unmask]
Subject: Re: [PSCI-COM] Complacency about public trust in climate change science?
Excuse a possibly naive question, and I haven't yet read all thereports/links mentioned here, but I am curious about how one could determine what 'the public' thinks about 'trust in science/scientists'.
It strikes me that trust in general is a pretty complex, multi-layered
feeling, so how much coherence would one expect to get by asking a
direct question like, 'do you trust climate science/scientists?' -
supposing that this is being asked directly? Wouldn't that be highly
sensitive to superficial reactions based on what's been floating around
in the media in previous days?
The professional survey designers in marketing/branding and social
surveys have sophisticated techniques for probing (and influencing, in
the former case) into complex attitudes/beliefs. But I don't have a
sense if and how such techniques are being used in the surveys mentioned
in this discussion.
- Phillip
On Tue, 2010-06-15 at 13:37 +0100, Bob Ward wrote:
> That is interesting - I wonder if, as Mike Kenward suggest, a
> follow-up
> survey could be carried out to see if these percentages have changed.
>
> There is another interesting US poll that was published last week:
> http://www.climatechangecommunication.org/images/files/ClimateBeliefsJun
> e2010(1).pdf
>
> It shows that in June 2010, 81% of the public strongly or somewhat
> trust
> scientists as a source of information about global warming, compared
> with 74% in January and 82% in November 2008. In other words, the
> trust
> of the US public appears to have been restored to its previous very
> high
> level.
>
> However, I am a bit cautious about extrapolating these results to the
> UK. According to the Stanford poll that was mentioned in my first
> message, only 32% remembered reports of the media coverage of the
> problems surounding the UEA, and only 24% remembered the problems
> relating to the IPCC. However, the media coverage about these issues
> was
> far greater in the UK than in the US, so I think it likely that more
> people here remember the problems and may have had their views
> affected.
>
> It will also be interesting to see if the controversies surrounding
> climate science have any effect on scientists' ranking in the annual
> MORI survey of trust in the professions, which I think is due to be
> published in October.
>
++++++
Dr Phillip Kent, London, UK
mathematics education technology research
[log in to unmask]<mailto:[log in to unmask]> mobile: 07950 952034
www.phillipkent.net<http://www.phillipkent.net>
++++++
"When you try to find the people, it always
in the end comes down to somebody" Dos Passos
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