If I were a publisher, I'd publicise to both academics and librarians.
Many librarians do forward things on to academics in the right subject
area(s). And even if we don't do that, it does help to smooth decision
making and subscription processes if libarians are informed of new
titles so that they know what their academics are talking about when
they come to the library to recommend a subscription.
Library budgets might be under pressure but that doesn't mean that
subscriptions ought to remain static. Especially not if the interests of
the academy are shifting.
Jenny Delasalle
Academic Support Manager (Research)
University of Warwick Library
Gibbet Hill Road
Coventry CV4 7AL
United Kingdom
Tel: (+44) (0) 2476 15 12 75
Library Support for Research: http://go.warwick.ac.uk/lib-researchers
Submit your work to WRAP: http://go.warwick.ac.uk/irsubmit
> -----Original Message-----
> From: An informal open list set up by UKSG - Connecting the
> Information Community [mailto:[log in to unmask]]
> On Behalf Of William Page
> Sent: 16 June 2010 14:10
> To: [log in to unmask]
> Subject: Re: [lis-e-resources] Two questions about marketing
> to libraries - and, any point?
>
> While at it, may I ask: Is there much point in sending
> publicity to libraries, as distinct from sending it to
> academic faculty? I have long had the feeling that the last
> thing most libraries want is information about new-to-them
> journals, given they are usually focussing on cuts and not expansion!
>
> Bill Page
> --------------------------------------------
> William Page
> Beech Tree Publishing
> 10 Watford Close, Guildford, Surrey GU1 2EP, UK Telephone +44
> 1483 824871 Fax +44 1483 567497 Email [log in to unmask]
> Website www.scipol.co.uk (including links to journal
> abstracts and full texts on the Ingenta Connect site)
>
> -----Original Message-----
> From: An informal open list set up by UKSG - Connecting the
> Information Community [mailto:[log in to unmask]]
> On Behalf Of Rick Lewis
> Sent: 16 June 2010 14:04
> To: [log in to unmask]
> Subject: [lis-e-resources] Two questions about marketing to libraries
>
>
> Dear librarians and others,
>
> Although we've been publishing Philosophy Now since 1991,
> we've never until now carried out a large-scale worldwide
> mailshot to libraries.
> However,
> we're planning
> one now, mainly to draw attention to our IP Access package.
>
> I'm designing the leaflet at the moment. I have two fairly
> simple questions and wonder if I can possibly ask your advice?
>
> 1) I've been told that July is by far the best month to send
> leaflets to university serials librarians in the UK. Is the
> same true for serials librarians in the USA, Canada and Australia?
>
> 2) I've been thinking of offering libraries a special
> introductory deal - 15 months IP access for the usual price
> of 12 months. Is this more likely to be seen by serials librarians as:
>
> a) A good thing, and a genuine incentive to subscribe; or
> b) A pointless irritation which will needlessly complicate
> their renewal schedules?
>
>
> Thanks!
>
> Rick Lewis
> Publisher, Philosophy Now
>
> http://www.philosophynow.org http://www.philosophynow.org/institutions
>
>
> --
> ==============================================
> PHILOSOPHY NOW: a magazine of ideas
> 43a Jerningham Road, London SE14 5NQ, U.K.
> http://www.philosophynow.org
> ==============================================
>
> lis-e-resources is a UKSG list - http://www.uksg.org/serials
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> also available on Facebook and LinkedIn
>
> lis-e-resources is a UKSG list - http://www.uksg.org/serials
> UKSG groups also available on Facebook and LinkedIn
>
lis-e-resources is a UKSG list - http://www.uksg.org/serials
UKSG groups also available on Facebook and LinkedIn
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