Dear List Members 

Please see below a reminder that there is an opportunity to publish on political marketing in the British General Election. Full details below.

If you do intend to submit a paper, can you please email either Paul Baines or Phil Harris with a title of your intended paper and short abstract by 16TH JULY please? Please note the deadline for submission is September 1st.


JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS

Special Issue on Marketing in the 2010 British General Election: Perspectives, Prospect and Practice
Guest Editors: Dr. Paul Baines, Cranfield School of Management and Professor Phil Harris, University of Chester
We invite you to submit a manuscript of approximately 8,000 words to our Special Issue of the Journal of Marketing
Management on the above theme. The idea is to explore, nuance and deconstruct an important social democratic
concept, Political Marketing, on the grounds that its increasing use has an important role to play in modern (Eastern
and Western) society. We propose that our political domain has evolved, some might say regressed, into a new
culture of public communication and engagement (for example ‘citizen dialogue’, ‘listening’ – notions from politics
which have entered the lingua franca in market research). Political marketing has morphed in ways which are unlikely
to be have been expected/proposed by early social/political marketers such as Kotler, Johnson and Shama. In this
special edition, we propose to evaluate perspectives on how the use of marketing is evolving, what are the prospects
for its future use, and exactly how has marketing been practiced in the British General election and what implications
does this have for marketing theory.

Specific Focus of the Special Issue ‐ Previous editions of respected marketing journals (e.g. Psychology and Marketing,
Journal of Marketing Management, European Journal of Marketing) have focused special editions on political
marketing, and several journals now regularly publish papers on political marketing, e.g. Journal of Political Marketing,
Journal of Public Affairs). However, in this edition, we propose to focus more critically on how marketing is applied in
the context of the British General Election of 2010. The aim in this special edition is to reflect, critique and evaluate
uses of marketing during the 2010 General Election from new perspectives. Submissions are welcomed from
interdisciplinary and international perspectives. Please consider submitting papers on themes (exemplified within the
election) in the following areas:

1. Reflective and critical perspectives of the scope and definition of political marketing.
2. Criticisms and prescriptions on the use of market segmentation and market positioning techniques in political
campaigns.
3. Evaluations of the effectiveness of marketing’s use in political campaigns.
4. Consumption perspectives and prospects in postmodernity.
5. Prospects for the use of branding techniques and strategies by political parties.
6. The application of marketing psychology theories in political consumption behaviour.
7. The application of ethical theory and perspectives to political marketing contexts, concepts and campaigns.
8. Critical consideration of the applicability of not‐for‐profit, social and service marketing concepts in political
marketing campaigns (e.g. fund‐raising, campaigning, volunteering, donor/recipient customers and credence,
trust and commitment, engagement).
9. Evaluations of campaign strategies from a variety of strategic marketing/management perspectives (e.g. the
resource‐based view, survival‐based strategies, etc.).
10. Considerations of how non‐governmental organizations, including corporations, involve themselves in election
campaigns from a marketing perspective (e.g. single issue campaigning, lobbying, donations to political parties).
Papers written in areas other than the above will also be considered. All manuscripts submitted must strictly follow
the guidelines for the Journal of Marketing Management. These are available at www.informaworld.com/rjmm

The closing date for submissions is 1 September 2010 for publication in July 2011.

Submissions
Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts
site (http://mc.manuscriptcentral.com/rjmm) from 1 January 2010. New users should first create an account. Once a
user is logged onto the site submissions should be made via the Author Centre.
Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in
the second all document information identifying the author should be removed from files to allow them to be sent
anonymously to referees. When uploading files authors will then be able to define the non‐anonymous version as
“Complete paper with author details”, and the anonymous version as “Main document minus author information”.

To submit your manuscript to the Special Issue on Marketing in the 2010 British General Election: Perspectives,
Prospect and Practice choose the title of the Special Issue from the Manuscript Type list when you come to submit
your paper. Also, when you come to the ‘Details and Comments’ page, answer ‘yes’ to the question ‘Is this manuscript
a candidate for a special issue’ and insert the title in the text field provided.

If you have any queries you can direct these to the guest editors:

Dr. Paul Baines, Reader in Marketing, Cranfield School of Management, Cranfield, Bedfordshire, MK43 0AL, UK
Email: [log in to unmask]

Professor Phil Harris, Executive Dean, Faculty of Business, Enterprise and Lifelong Learning, Westminster Chair of
Marketing & Public Affairs, University of Chester, Parkgate Road, CH1 4BJ, UK 
Email: [log in to unmask]