Bookings are now being taken.
Highly interactive, small group tuition (max 20 delegates)
Commissioning Book and Journal Content
Tuesday 28 September 2010, London
Delegate comments
'It was useful to hear about strategies and generating leads; this doesn't seem to be
something that is passed on within the industry generally.' Jennifer Barratt, Thomas
Telford Ltd
'Great course pitched at the perfect level and pace.' Thijs v Vlijmen, Springer
'This was a good introduction to commissioning pitched at a level for both experienced
and novice commissioning Editors. I enjoyed the day.' Claire Rawlinson, The Royal
Society
'I thought it might be aimed at a more senior level but was glad it was not and it was
not hard to ask 'simple level' questions. Good to feel that so many others come up
against the same challenges.' Catherine Pumphrey, European Respiratory Society
Overview:
This course considers ways in which to develop and manage a commercially successful
book list and academic journal launch programme. Taking delegates step-by-step
through the commissioning process, it aims to provide practical advice and relevant
tips and techniques to commission successful content and titles - from market scanning
through to proposal management and eventual publication. It also considers appropriate
financial forecasting models. A case study will be circulated to delegates ahead of
the course and will be used to scenario plan throughout the day.
Programme:
* Commissioning - key activities and considerations
* Commissioning a new book title - from proposal to publication
* Commissioning a new journal launch title
* Preparing a proposal, including market scanning techniques and financial
planning
* Contract management
* Building effective relationships with authors and editors
* List management and development
Learning objectives - by the end of the course delegates will be able to:
* Prepare more effective proposals and develop successful lists
* Utilise appropriate market scanning techniques
* Analyse and critically evaluate commercial opportunities
* Manage contracts and schedules effectively
* Develop techniques to avoid bad decisions
* Approach author and editor relationships with increased confidence
Who should attend:
The course is aimed at commissioning editors and managing editors involved in a new
launch programme or book list commissioning with 1-2 years' experience. Staff newly
appointed to this position will also benefit.
Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=145101
Other 2010 Courses:
Journal Development: http://www.alpsp.org/ngen_public/article.asp?aid=145097
Effective Journal Editorial Management:
http://www.alpsp.org/ngen_public/article.asp?aid=145106
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=144336
Our full list of 2010 training courses are available on www.alpsp-training.org
<http://www.alpsp-training.org/>
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
ALPSP courses
The Journal Editorial Office
<http://www.alpsp.org/ngen_public/article.asp?aid=145079http://> , London, 19 May
Citation Analysis for Publishers
<http://www.alpsp.org/ngen_public/article.asp?aid=145170> , London, 27 May
Introduction to Journals Publishing
<http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=144462&st=&oaid=-1> ,
London, 30 June
Web 2.0: Online communities and social media
<http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=144317&st=&oaid=-1> ,
London, 5 July
Project Management for Publishing
<http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=144336&st=&oaid=-1> ,
London, 3 November
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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