if you haven't seen it already, check out the 2010 Nonprofit Social
Network Benchmark Report from NTEN (the Nonprofit Technology Network).
The full report's freely available at http://www.nten.org/blog/2010/04/20/2010-nonprofit-social-network-benchmark-report
and looks at Facebook, Twitter and other social networks across NP
sectors.
/jennifer
On 21-Apr-10, at 4:52 AM, Tehmina Goskar wrote:
> Dear group,
>
> Does anyone know of any thorough evaluation of the impact of museum/
> cultural
> organisation related facebook pages? What I am interested to know is
> whether
> from a mere presence on facebook to fully utilising all its tools,
> does it
> convert to greater awareness of organisations, collections,
> exhibitions or
> campaigns? Does it convert to more effective learning provision?
> Does it
> make more people come through the door? How has these been measured?
>
>
> Does this data exist yet? Particularly for smaller to medium
> museums, as
> opposed to big name nationals.
>
> Any information would be very much appreciated.
>
> With all good wishes,
> Tehmina
>
> --
> Dr Tehmina Goskar, MA AMA
> [log in to unmask]
>
> Visiting Fellow, School of Humanities, University of Southampton
> Historical and Museum Research
> Web Communication and Learning Development
>
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phone: +1 416 691 2516
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