Places still available but please note that this course is booking up fast:
Journal Development
Wednesday 16 June 2010, London
Delegate comments:
Very useful for finding out what works for other publishers.
Clare Tawney, Practical Action Publishing
Interesting and taught me how to develop an action plan.
Shehnaz Ahmed, British Society for Rheumatology
'This is probably one of the most useful courses I have done - excellent! I started
off with almost no ideas for journal development and now I feel confident that I can
come up with an action plan.' Susan Molony, Royal College of Obstetricians and
Gynaecologists
'It has given me great ideas for journal development and lots of possibilities to
implement - really useful.' Dail Maudsley, Earthscan
'Well-rounded and focussed and appropriate for my current role. Information prior to
the course was well-timed and suitable. Course handouts were excellent with a lot of
room for notes.'
Ryan Kidd, Taylor & Francis
I'm fairly new to journals, but not publishing and it made me more confident that I
actually already know a lot and filled the gaps where I don't.' Andrea Baier, British
Ecological Society
'Very useful introduction to development and implementation which you can't pick up on
the job.' Evie Browne, Public Library of Science
'The group exercises were particularly useful.' Michelle Phillips, Taylor & Francis
Overview:
This course examines development strategies for individual journals. By providing a
solid overview of the publishing world and considering current and future market
trends, it will enable delegates to position their journal within this context. The
course is also an excellent opportunity for delegates to meet and exchange
experiences.
Programme:
* Why develop journals?
* Publishing and market trends - what are the issues which concern publishers,
librarians, intermediaries and end users?
* What is happening in a journal's world and what are the possible development
areas?
* SWOT analysis and development planning
* Financial development of a journal
* Options for list and portfolio development
Learning objectives - by the end of the course delegates will be able to:
Identify reasons and techniques for creating an effective journal development
strategy; have gained a broad overview of market trends affecting a journal's
development; be able to use SWOT analysis to aid effective development planning; be
able to consider ways in which to implement development strategies; and have gained
hands-on experience through the use of real-life practical examples and scenario
planning.
Who should attend:
This course is aimed at managing editors/equivalent editorial personnel with at least
2-3 years' experience of managing journals. It is not suitable for editorial
assistants or senior editorial managers.
Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=145088
<http://www.alpsp.org/ngen_public/article.asp?aid=145088>
Courses for 2010 are on our web site at: www.alpsp-training.org
<http://www.alpsp-training.org/>
Other courses for 2010:
Commissioning Book and Journal Content:
http://www.alpsp.org/ngen_public/article.asp?aid=145101
Effective Journal Editorial Management:
http://www.alpsp.org/ngen_public/article.asp?aid=145106
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=144433
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=144336
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
ALPSP courses
Taking eBooks to Market <http://www.alpsp.org/ngen_public/article.asp?aid=144415> ,
London, 11 May
The Journal Editorial Office
<http://www.alpsp.org/ngen_public/article.asp?aid=145079http://> , London, 19 May
Citation Analysis for Publishers
<http://www.alpsp.org/ngen_public/article.asp?aid=145170> , London, 27 May
Introduction to Journals Publishing
<http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=144462&st=&oaid=-1> ,
London, 30 June
Web 2.0: Online communities and social media
<http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=144317&st=&oaid=-1> ,
London, 5 July
Follow us on Twitter at #alpsp
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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