Dear List Members
Greetings
I have run into a peculiar difficulty as some of my Research Scholars (in my
absence) have entered data obtained from a survey in a format that I am not
accustomed to and neither are they.
They have entered the data in the same format as the questionnaire was
constructed which is reproduced below.
Characteristics
My
-self
UCB
Tommy Hilfiger
Diesel
Levis
Wrang-ler
Raym-ond
Color Plus
Provo-gue
Allen Solly
Van Heusen
1.
Down to earth.
2.
Family oriented.
3
Conservative.
4.
Honest.
5.
Sincere.
6.
Real
7.
Wholesome.
8.
Original.
9.
Cheerful.
10.
Sentimental.
11.
Friendly.
12.
Daring.
13.
Trendy.
14.
Exciting.
15.
Spirited.
16.
Cool.
17.
Young.
18.
Imaginative.
19.
Unique.
20.
Up-to-date.
21.
Independent.
22.
Contemporary.
23.
Reliable.
24.
Hard-working.
25.
Secure.
26.
Intelligent.
27.
Technical.
28.
Corporate.
29.
Successful.
30.
Leader.
31.
Confident.
32.
Upper-class.
33.
Glamorous.
34.
Good looking.
35.
Charming.
36.
Feminine.
37.
Smooth.
38.
Outdoorsy.
39.
Masculine.
40.
Western.
41.
Tough.
42.
Rugged.
The data has been entered in a similar format in excel from which it has
been imported into SPSS, and after serial no 42 (rugged) we repeat the data
entry for the second subject and so on. Only an additional colunm has been
incorporated which captures the subject number..
I dont want them to feed the data again..Is there a way out to analyse the
data? or recode it? I need to perform correlations between certain types of
personality and purchase intentions.
I can forward the SPSS file to those who may be interested..
Thanks in advance.
--
Dr. Bilal Mustafa Khan
B.Tech(Chemical),MBA, Ph.D
Assistant Professor
Department of Business Administration
Faculty of Management Studies and Research
Aligarh Muslim University (AMU)
India
+91-9897310838
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